Smarter Podcast Inventory Starts Here with Frequency & Flightpath

About this episode

Heather Osgood discusses the future of podcast advertising with Frequency and Flightpath CEOs, focusing on inventory management and predictive intelligence.

This week on The Podcast Advertising Playbook, Heather Osgood sits down with Pete Jimison, CEO of Frequency, and Sean Howard, CEO of Flightpath Software, to discuss how predictive intelligence, centralized marketplaces, and smarter inventory management are reshaping podcast advertising. As podcasting continues to mature, publishers and advertisers alike are looking for more efficient ways to forecast inventory, reduce unsold opportunities, and build stronger long-term campaigns. Pete and Sean unpack how the new integration between Frequency and Flightpath aims to solve some of the industry’s biggest operational and revenue challenges while creating a more connected ecosystem for buyers and sellers. In this episode, we cover: Why unsold podcast inventory remains such a major industry challenge How predictive planning and forecasting are changing campaign strategy The shift from simply filling ad spots to managing long-term yield and opportunity What greater transparency and centralized marketplaces could mean for advertisers and publishers How the industry can balance automation and efficiency with the long-term value of host-read advertising If you’re interested in where podcast…

People in this episode

Host: Heather Osgood

Guests: Pete Jimison, Sean Howard

Topics covered

• podcast advertising
• inventory management
• predictive intelligence
• centralized marketplaces
• campaign strategy
• automation
• host-read advertising

Keywords

• podcast advertising
• inventory management
• predictive planning
• campaign strategy
• advertisers
• publishers
• automation
• host-read advertising

Mentioned in this episode

Organizations: Frequency, Flightpath Software

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