Where Influencer Meets Audio
About this episode
Heather Osgood interviews Steve Rock about the intersection of podcasting and influencer marketing, discussing strategies for brands to enhance their campaigns.
This week, host Heather Osgood sits down with Steve Rock , a leader in the influencer and creator marketing space, for a conversation that bridges two worlds advertisers often treat as separate: podcasting and influencer marketing. With deep experience across both industries, Steve brings a grounded, strategic perspective on how brands can think more holistically about creator-led media. In this episode, Heather and Steve explore why podcast advertising is still misunderstood, how brands can unlock more value from host-read creative, and what it really looks like to pair brand-building and direct response within a single campaign. Steve also shares his thoughts on the future of creator marketing, and how intelligent automation is reshaping the way teams plan, measure, and optimize spend. They discuss: Why podcasts aren’t categorized as influencer marketing—even though many of the same dynamics apply How brands can guide creative without stifling authenticity The role of creativity and strategy in generating true brand advocacy When direct response vs. brand marketing makes the most sense How today’s tools and emerging IA capabilities could streamline campaign planning and…
More episodes of Podcast Advertising Playbook
- Inside the Mind of a Growth-Focused CMO
- Live from SXSW: How AI Agents Are Reshaping Podcast Operations with Podstock
- Beyond Downloads: Rethinking Podcast Measurement
- The Power of the Middle
- Attribution in the Age of Audio and Video
- Is There a Place for AI-Generated Host Reads?
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