Top 5 Things Our Clients Should Stop Focusing on (And Things They Should)
About this episode
The episode discusses the top five things podcasters should stop focusing on and what they should prioritize for greater success.
#130: Podcasters should STOP focusing on the wrong things - and put that time and effort into the right things. Our panel discusses several things we see our clients doing that could be better spent in areas that will make their shows more successful. Do you agree with the Top 5 Things we shared? We certainly didn't agree with each other...why should you? 😁 Key moments: (03:36) Stop Chasing AI & Video Views (06:16) Beyond Downloads and Video Stress (08:36) Video Engagement vs. Audio Depth (12:49) Video’s Flexibility and Challenges (17:32) Rethinking Episode Descriptions & Titles (21:50) Beware of Low-Cost CPM Ads (28:01) Editing Transcripts for Discovery by AI (35:36) Be Memorable and Entertaining (43:02) Analytics Over Downloads (45:52) Intentional Replays & SEO (49:24) Clarifying Your Podcast Strategy Resources mentioned in the show: Audiobook by Tom Webster - The Audience Is Listening: A Little Guide to Building a Big Podcast Study on Podcast Trailers - A Playbook for Producing Successful Teasers Our guests: Jason Soderberg aka PodVader is currently the VP of Podcast Operations and Production at the Cumulus Podcast Network. He first started all the way back in…
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