Podcast Editors Mastermind

What do you wish you know when first starting to edit podcasts for clients?Our panel shares their thoughts about undercharging, their lack of marketing, and a "trap" that many of us have fallen into.Key moments:Estimate and bill for editing time to avoid undercharging and ensure profitabilityDevelop a marketing strategy and a strong portfolio to attract clientsDefine your niche and offer strategic consultation alongside editing servicesEstablish clear contracts with trial periods and retainersLeverage built-in software features rather than overspending on pluginsPrioritize continuous learning and adaptation to industry changes__________________________Our PanelistsAbout Andrea Klunder:Andrea is the founder of The Creative Impostor Studios, a boutique agency producing award winning media for artists, organizations, and creative leaders....and she's also back with a wardrobe change.Book a free 30 minute podcasting business consultation: bit.ly/podbizwithandreaAbout Bill Stewart:Bill has been in radio and production since 1989. Podcast Production is a side gig for his network job for companies like intuit/Quickbooks and Total Babble podcast.Find samples of Bill's work at soundcloud.com/getstew or reach him at getstew@yahoo.comAbout Chris Duckett:Chris is a seasoned podcast editor with over 7 years of professional experience, specializing in video podcasts. He has mastered three audiobooks and contributed to a wide range of audio and video production projects.Connect with him at duckettproductionservices.comResources mentioned in the show:Audiobook: *Profit First by Mike MichalowiczPodcast episode: Profit First with Carol RiveraCourse: Profit First for Podcast Editors (includes template)Plugin suite: iZotope RXPlugin: Waves WLP Plus Loudness MeterPlugin: Waves Vocal Rider®Plugin: Soothe 3AI Sound Engineer: AuphonicVideo capture & editing: *Riverside.fm______________________________Tools we used to produce this episode:*Riverside.fm to RECORDWe used Riverside to record this episode and create video shorts for marketing the show.*WhisperTranscribe for SHOW NOTESWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.PodChapters for marking chapters in MP3:PodChapters helps you create chapters and embed them into the MP3 - plus incorporate them into the RSS feed and show notes.*Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:New, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThe Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office HoursPodcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#116: Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients:Effort-based marketingPaid advertisingOrganic discoverabilityWe discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.Key takeaways:The three buckets of podcast GROWTHEffort-based marketing is often the LEAST effective for growthOur clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorshipsOrganic discoverability is CRUCIAL for attracting the right audienceShow names should be strategic and include relevant KEYWORDS for better searchabilityUsing a 72-hour promotion window can MAXIMIZE VISIBILITYPaid advertising on platforms like Overcast can yield BETTER RESULTS than social media adsPodcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platformsRebranding can significantly impact download numbers and audience engagementKey moments:(03:04) The Three Buckets of Podcast Growth(05:50) Effort-Based Marketing Strategies(12:03) Paid Advertising Insights(21:50) Organic Discoverability and SEO StrategiesAbout Adam Schaeuble:Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business.Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School.Find him at https://www.podcastingbusiness.schoolOur EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.______________________________Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes.*Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:New, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThe Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office HoursPodcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#114: Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising.Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media.Key learnings:The different types of podcast ads and which ones generate the most incomeHow to determine if a podcast is ready for sponsorships, and what to do if it’s notTactical things to consider for managing sponsorships, such as tracking downloads and communicating with brandsHeather also touches on the importance of dynamic ad insertion, pixel tracking, and how to avoid ad overload. For more information, check out TrueNativeMedia.com or connect with Heather Osgood on LinkedIn.Key moments:(00:00) Heather Osgood from True Native Media(03:45) Expectations of Podcasters Regarding Sponsorships(06:07) The Role of Podcast Editors in Monetization(10:08) Download Numbers and Sponsorship Viability(12:49) Affiliate Ads as a Starting Point(16:29) Tracking Affiliate Performance(19:51) Qualitative vs. Quantitative Metrics in Sponsorships(24:01) Managing Sponsorships and Tracking SuccessResources mentioned in the show: Heather's Representative Agency: TrueNativeMedia.comHeather on LinkedIn (check out her URL): LinkedIn.com/in/podcastadvertising/ About Heather Osgood:Heather is the Founder and CEO of True Native Media, a leading podcast representation agency that connects high-quality podcasts with major brands. With a background in radio and a focus on authentic brand partnerships, she’s helped shape the future of podcast advertising. Heather is also the host of The Podcast Advertising Playbook and a frequent speaker at industry events like Podcast Movement and SXSW.Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.______________________________Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode and create marketing assets for the show. Their Ai editing tools saved about 3 hours of work and created the video version you'll find on YouTube.*WhisperTranscribe for SHOW NOTESWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.*Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamic!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:The Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office HoursPodcast Editor AcademyNew, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#112: How do you charge for your service as a Podcast Editor?Most charge a flat rate per episode or monthly retainer, but how do you come up with those rate?And how do you know it's earning you more than a part-time job a McDonald's?Learn from top podcast editors as they reveal their proven pricing strategies, helping you optimize your income and building a sustainable business!Key moments:Charging by the Length of the Raw RecordingFlat Fees vs. Length-Based PricingExploring Monthly RetainersInvoicing StrategiesRolling over "Credits"Understanding Value-Based PricingSteve Stewart's Post-production TipsResources mentioned in the show:"Are You Charging Enough" spreadsheet in the Podcast Editor AcademyOur Panelists:Chad ParizmanHeather WesterSarah DeckerDarrell DarnellTake Action!Evaluate your current pricing model. Does it accurately reflect your time and value? Explore alternative options to boost profitability and client satisfaction.Get answers and support from the Podcast Editor Academy__________________________Tools we used:*Riverside.fm to recordWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.*WhisperTranscribe for show notesWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!*Captivate.fm for podcast media hostingWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!__________________________Coaching Moment:A better way to download all the mp3s from a podcast's RSS feed.This comes in handy for making copies for offline storage of a new client who never kept their files, or you need to edit out baked-in ads when migrating a client to a service with dynamic insertion.I hope this helps!Mentioned in this episode:The Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office HoursPodcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#110: What warning signs should podcast editors watch out for when working with clients? Matthew Bliss shares some of his recent “red flags” — those subtle (and not-so-subtle) signals that things might go wrong in a client relationship.How many of these red flags have you experienced?Unclear expectationsPoor communicationUnreasonable turnaround timesLate paymentsListen in on our candid stories, and arm yourself with some practical strategies for handling tricky situations.Whether you’re a seasoned editor or just starting out, this show will deliver useful wisdom for building stronger, smoother client collaborations...and profit!Key moments:How to identify common red flags with new and existing podcast clientsEffective mitigation strategies for handling problem situations before they escalateThe role of contracts, onboarding, and clear communication in protecting your work and wellbeingResources mentioned in the show:Matthew's episode about "Avoiding Toxic Podcast Teams"About Matthew Bliss:Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland.He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia.And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters.Plus, he hosts and co-hosts a few shows himself!Find Matthew Bliss at:His website: mbpod.comConnect with Matthew on LinkedIn: linkedin.com/in/matthew-blissListen to Matthew's podcast: coffeepodcaster.comBook a Consultation with Matthew (click here)Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.__________________________Tools used to produce this episode:*Riverside.fm to recordWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.*Castmagic.io for show notesCastmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!*Captivate.fm for podcast media hostingWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!__________________________Coaching Moment:Help your clients achieve greater completion rates by removing any mentions that "We're almost out of time" or "One last question before we let you go". Those few words become cues to some listeners who will decide it's time to skip to the next show in their playlist or app.Steve finds that he is successful at removing those kinds of phrases 4 out of 5 times, to where nobody ever knows that the phrase was even said.__________________________Mentioned in this episode:The Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office HoursPodcast Editor AcademyNew, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#108: Do you know how crucial YouTube thumbnails are to the success of a video? Andrew Armstrong reveals strategies to craft video thumbnails that grab attention and make people click Play!Discover how the first impression provided by thumbnails can make or break your client's video's success, functioning as a gateway to garner viewers’ interest. Andrew shares how to leverage YouTube's built-in A/B testing tool to identify the most effective designs that keep audiences engaged.The conversation also touches on how YouTube’s algorithm emphasizes search results based on watch time and audience behavior, shifting the focus from views to meaningful engagement.Listeners will learn:The fundamental role of thumbnails in stopping viewers’ scroll and encouraging video clicksHow A/B testing tools on YouTube can optimize a video’s performance through effective thumbnail designThe importance of analyzing watch time and audience behavior to refine thumbnail strategies for increased engagementKey moments:(00:00) "YouTube Thumbnails: What you need to know"(03:18) Algorithm Reflects Audience Behavior(07:28) Optimal Logo Placement Strategy(10:07) Video Strategy: Success Elements(14:14) Thumbnail Testing Strategy(19:11) Assessing YouTube Channel Legitimacy(22:57) Maximizing YouTube's Evergreen PotentialAbout Andrew Armstrong:Andrew is a content creator, consultant, and storyteller passionate about helping individuals and businesses craft social media and digital content strategies.He leverages his many years as a full-time YouTuber, and as an industry Social Media Strategist, to help content creators and companies better understand the platforms they work on, the best practices that lead to success, and the behaviors of their audiences.His wife best describes him as "dangerously competent." For consultations, reach out to dawnforgedmedia@gmail.com__________________________Tools used in the production of this episode:*Captivate.fm for media hostingWe use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!*Riverside.fm to record audio and videoWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.*Castmagic.io for show notesCastmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!Sponsored by the Podcast Editor AcademyThis episode has been brought to you by Podcast Editor Academy. We help individuals like you start and grow a business editing and producing podcasts. Find out more at https://www.PodcastEditorAcademy.comSharing link: https://podcasteditorsmastermind.com/episode/youtube-thumbnail-best-practices-with-andrew-armstrongMentioned in this episode:New, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThe Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office HoursPodcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#106: They say "The💰💰💰is in the list." Are you maximizing the potential of email lists and newsletters for your clients?The importance of capturing listeners' email addresses can't be underestimated! Personalized welcome sequences ensure engagement and retention that eventually turns into a super-fan who will participate in whatever your client is offering.Paul Gowder has been harnessing the power of newsletters for years - and comes on the show to share strategies for converting listeners into email subscribers.Learn how to repurpose past podcast episodes into valuable content that can drive traffic and increase engagement rates. Plus, explore how effective email lists can boost a podcast's reach and complement other marketing efforts, like social media and live streams.Key Discussion PointsWhy an email list is crucial for growth and how to effectively capture subscriber emailsThe role of personalized welcome sequences and consistent content delivery to build and retain audience engagementRepurposing podcast content in newsletters to continually drive traffic (and provide it as a service to your clients)!Key moments:(00:00) Paul’s 25+ Years of Growing a List(06:11) Improving Email Welcome Sequences(07:24) Converting Podcast Listeners to Subscribers(10:22) Maximize Podcast Reach with Newsletters(13:11) Engaging Personally via Newsletters(19:18) Maximizing Newsletter Value(26:10) Automated Subscriber Management SolutionsAbout Paul Gowder:For over 25 years, Paul has been the driving force behind PowWows.com, the largest online community celebrating Native American culture, arts, and traditions. What started as a passion project has grown into a thriving hub, connecting millions of people with the beauty and spirit of Pow Wows.Paul knows the power of community—because he built one of the most engaged online spaces in the world. His expertise in website development, content creation, social media, and email marketing has not only fueled the success of PowWows.com but also helped countless entrepreneurs grow their own online businesses.A pioneer in live streaming, blogging, and podcasting, Paul brings the energy of Pow Wows directly to millions of viewers through his website and YouTube channel. With hundreds of Pow Wows visited across North America, he captures and shares the sights, sounds, and stories that make these gatherings so special.But Paul isn’t just about building communities—he’s about empowering others to do the same. Through public speaking and consulting, he shares his hard-earned insights on navigating the highs and lows of running an online business.Learn more from Paul at paulgowder.com/podcastTools:*Riverside.fm to recordWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.*Castmagic.io for show notesCastmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!*Captivate.fm for media hostingWe use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.Sponsored by the Podcast Editor AcademyThis episode has been brought to you by Podcast Editor Academy. We help individuals like you start and grow a business editing and producing podcasts. Find out more at https://www.PodcastEditorAcademy.comEpisode Notes: https://podcasteditorsmastermind.com/episode/podcast-to-inbox-how-podcast-editors-can-build-and-sustain-effective-email-listsMentioned in this episode:New, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy