Maximize Your Podcast: The 7-11-4 Game Plan Revealed!
About this episode
The episode discusses the 7-11-4 rule for audience engagement and features an interview with Tracy Johnson on selecting podcast guests.
What is the Google 7-11-4 Rule? Alright, folks! Today we’re diving into the wild world of the 7-11-4 rule—yep, that’s seven hours, eleven touch points, and four platforms. Sounds like a secret menu item, right? But seriously, this rule is the key to building trust with your audience before they whip out their wallets. We’ll break down how to keep your listeners engaged and coming back for more, whether it’s through podcasts, blogs, or social media. And hey, if you’ve ever felt like you’re shouting into the void, we’ve got some tips to help you shine bright across all the right channels. So, buckle up, because we’re about to make your podcasting game way stronger! Most tools relate it to the book Winning the Zero Moment of Truth . Tracy Johnson Triple Threat Filter Getting guests on your podcast? Let’s level it up with the triple threat filter! We chat with Tracy Johnson, an old radio pro, share how to choose the perfect guest. First off, familiarity is key; the more well-known they are, the better your chances of snagging listeners. But wait, it’s not just about fame. Your guest also needs to be relevant to your audience. If nobody cares about them, you might as well talk to your…
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