Podcast Website Tips: Growing Your Podcast via the Web

Understanding Podpage Network WebsitesThe primary focus of today's discussion centers around the intricacies of understanding Podpage network websites. I want you to understand the functionality of network pages, which serve as a centralized platform for showcasing various podcasts within a singular network. Joining us to help explain is the founder of Podpage Brenden Mulligan.Each show has a dedicated subpage, although it is crucial to note that these do not possess separate domain names. Selling Products with No Monthly FeesYou have a product. You did your research and it fits in with your audience, but you're still a little worried. Have no fear today we talk about two options that enable you to sell products with no monthly fee (and they only take a small amount of the purchase). This enables your to achieve "proof of concept" with your product. Check out Payhip.How To Adjust to the Announcement Bar in PodpageThe Announcement bar is a great way to draw attention to a call to action. But what if you don't have one right now? How do you turn it off?Did You Lose Your Audience When You Introduced Your Guest?We also explore the implications of effectively introducing guests to retain audience engagement and the importance of relevance over exhaustive accolades. Don't read the full Linkedin bio, just the relevant part.Takeaways: In this episode, we elucidate the functionality and advantages of the PodPage network websites, emphasizing their role in enhancing podcaster visibility. We provide listeners with valuable insights on effectively monetizing their content through digital products, highlighting cost-effective options. One critical aspect discussed is a rambling introduction of your guests Listeners are guided through customizing the announcement bar in PodPage to better serve their audience's needs and preferences. We explore the implications of network website presence and clarify that shows do not receive individual domain names under the network plan. The episode stresses the necessity of relevance in guest introductions, advising hosts to focus on pertinent information to retain listener interest. Links referenced in this episode:podpage.compayhip.comgumroad.compodcastwebsitetips.compowerofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Is This Worth It?Ever wonder if your podcast website is actually helping you grow your audience—or just sitting there looking pretty? In this episode, I chat with podcast branding expert Mark Des Cotes from PodcastBranding.co about what makes a great podcast website and why it's more than just a digital business card.Welcome Mark Des CotesMark explains why your site should not just aim to attract many visitors—it needs to attract the right ones. We discuss the essentials of branding, visual hierarchy, and how to ensure that your website instantly communicates what your podcast is all about. We also cover some common mistakes podcasters make, such as not clearly indicating how listeners can contact them or making it difficult to find their actual episodes on the site.We also talk about design—things like choosing the right colors, making sure your logo fits your brand, and using SEO to get your site in front of the right people. Mark shares his insights on creating a website that looks great and works for you, helping you build deeper connections with your audience.Key takeaways:✅ Your podcast website should clearly communicate your message and brand.✅ SEO isn’t just for bloggers—it helps the right audience find your show.✅ A simple contact form makes it easier for listeners to reach out.✅ A strong call-to-action in your hero section gets visitors engaged.✅ Make sure all your podcast episodes are easy to find and play directly on your site.✅ Bonus: Adding extra resource pages can make your site even more useful.If you’re ready to take your podcast website from “meh” to must-visit, this episode is for you!Links referenced in this episode:podcastbrandingco.comcongressionaldish.comPodpage.compodcastwebsitetips.com/surveypodcastwebsitetips.com/newsletterpodcastwebsitetips.com/21podcastwebsitetips.com/voicemailThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Navigating the digital landscape of podcasting requires more than just compelling content; it also necessitates a well-maintained website. Broken links can significantly undermine a podcast's credibility and SEO performance. Today I cover the crucial issue of broken links, using his nearly two-decade experience in podcasting as a backdrop. I discuss the frustrating experience of encountering 404 errors, which frustrate potential listeners and reflect poorly on the podcaster's commitment to maintaining their online presence. This episode emphasizes the importance of regularly auditing your website for broken links, as neglecting this can lead to increased bounce rates and decreased search engine rankings. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Episode Survey I give you actionable advice on utilizing free link checker tools to identify and rectify these errors. I share my experience with a particular tool, revealing a disheartening number of broken links on his site. However, he also highlights the positive aspect of easily fixing these issues through a user-friendly interface. Podcasters can enhance their brand reputation by prioritizing link maintenance, improving user experience, and driving more traffic to their shows. This episode serves as a wake-up call for podcasters to take charge of their web presence and ensure their digital footprint is as polished as their audio content.As someone who has published content on the Internet, one of my biggest issues is companies I talked to twenty years ago have gone out of business. The other one is fat fingers :) Takeaways: Broken links can frustrate visitors, leading to a negative perception of your website. Regularly checking for broken links is essential to maintain your website's SEO health. Broken links can increase bounce rates, as users leave after encountering 404 errors. Using free link checker tools can help identify and fix broken links on your site. Search engines may penalize websites with broken links, impacting overall search rankings. Maintaining internal link integrity is crucial for distributing link equity throughout your site. Mentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web Sitechecker Pro Free Link Checker (as it's part of the 14-day trial)Full Site Edit From SemrushSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We all come up with episode titles (which end up on our website). Today, we are talking about how to maximize those titles for maximum impact. Mastering the Clickable Title: SEO Secrets for Irresistible Podcast EpisodesYou've poured your heart and soul into creating amazing podcast content, but are you giving your episode titles the attention they deserve? Let's face it: Crafting compelling titles is an art form that can make or break your podcast's success. In many cases, it's the next to last thing we do in our episode process. In today's digital landscape, where listeners are bombarded with endless options, your episode titles must work overtime to grab attention and entice clicks.Why Episode Titles MatterYour episode title is the first impression you make on potential listeners. It's your chance to stand out in a sea of content and convince someone to press play. But here's the kicker: a great title isn't just about attracting listeners – it's also crucial for search engine optimization (SEO) on your podcast website.Think of your episode title as a double agent. On one hand, it's working to captivate human eyes and ears. On the other hand, it sends signals to search engines about what your content is all about. By mastering the art of title creation, you're setting yourself up for success on both fronts.4 Tips for Crafting Clickable Episode Titles1. Put Your Keywords Front and CenterWhen it comes to SEO, the placement of your keywords matters. Search engines give more weight to words that appear early in your title. So, instead of burying your main topic at the end, could you bring it to the forefront?For example, instead of "Episode 16: An Interview with Marketing Guru Jane Smith," try "Marketing Strategies Unveiled: Jane Smith Shares Industry Secrets."Pro tip: While keyword placement is important, don't sacrifice readability or natural language. Your title should still make sense and appeal to human readers first.2. Use Power Words and ModifiersCertain words and phrases have a knack for grabbing attention and sparking curiosity. Incorporate power words and modifiers to give your titles extra oomph:BestUltimateEssentialProvenInsiderRevealedStep-by-StepCraft Clickable Podcast Episode Titles: Your Key to Listener Growth1. Prioritize Keywords - Place your main keywords at the beginning of the title for maximum SEO impact.2. Leverage Power Words - Incorporate attention-grabbing words like "best," "ultimate," and "proven" to make your titles more compelling.3. Solve a Problem or Promise Value - Clearly communicate the benefit listeners will gain from tuning in to your episode.4. Keep it Concise - Aim for titles under 60 characters to ensure full visibility across platforms. (per backlinko)Bonus Tip: Harness the Power of Questions- Use the actual question your episode answers as the title for improved searchability.Mentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web BacklinkoSemrushMangoolsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Organic search is powerful. Why? Because it is FREE. This is why we all search for it. The days of keyword stuffing are behind us. Now we need to look at search intent. Who is your audience and what are they trying to do?First, integrate keywords effectively in your URL, page titles, headings, and the first paragraph of your content. Second, ensure the quality and consistency of your content, aiming for high-quality material that readers are likely to share and that meets Google's standards. Third, maintain an excellent user experience with a secure website, free of broken pages, and easy-to-read text. Fourth, focus on the technical SEO aspects, like having a secure HTTPS site and avoiding 404 errors. Finally, ensure your site is mobile-friendly, with readable text and easily tappable buttons to accommodate users on different devices.Mentioned in this episode:Podpage Makes Everything About Your Website EasierI recently switched media hosts. One show used WordPress and the Other Used Podpage. When you redirect the show, the podpage website updates automatically. The other show on WordPress has all the previous episodes updated manually. Podpage is made for podcasters, and it makes EVERYTHING easier. Check it out at www.trypodpage.comPodpageThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today, we're diving deep into a crucial yet frequently overlooked aspect of your online presence—the About page. It's surprising how many people forget to include essential details like their full names or make their business and podcast information clear. In this episode, we will flip the "Your audience is the hero" script on its head, the power of storytelling in connecting with your listeners, and practical tips for crafting a compelling about page whether you're a business with a podcast or a podcast-centric website. Plus, we'll touch on invaluable resources like Don Miller's "StoryBrand" and Matthew Dicks' "Storyworthy" to help refine your storytelling skills. Stay tuned for insights that could significantly impact how you present yourself and engage with your audience online!The Sections of A Business About PageThe sections mentioned for an effective About Us page include:Characters (people behind the brand)Conflict (the problem the business solves) Resolution (the outcome and impact)Vision for the future (where the business is going)Dialog (quotations and voice of the brand)Setting (context and location of the business)The About Page of a Podcast First WebsiteA basic, but very useful framework is:We help (who is your audience) do (what they need to do) so they can (benefit)Tips From Apple Your description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -AppleMentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web Storybrand by Donal MillerStoryworthy by Matthew DicksWes McDowell on About Page FormulasThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

For years I had a podcast with a website. Then, I decided to make my business a bit more serious and switched the focus to a business with a podcast. Today we are talking about having a laser-focused website for whatever that ONE THING you want your audience to do. This is from the book Coach Builder from Donald Miller (author of Storybrand)The Six Sections of Your Website's Front PageThe Header ( clearly state who you help and what you do)Stakes (the consequences of not working/listening with you)The Menu (your solution, your podcast, services)Proof of Value (toot your own horn)The Plan (a super easy on-ramp to working with you)The Explanatory Paragraph (a story framework to invite visitors into your world)Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Episode Survey Mentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web Video of Customizing a Podpage PageMentioned in this episode:Check Out TryPodpage.com and Build Your Website in 10 MinutesIf you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy