How podcast advertisers know more about you; and Dolby Atmos comes for podcasting
About this episode
The episode discusses podcast advertising strategies, Netflix's approach to podcasts, and the impact of immersive audio formats like Dolby Atmos.
Send James and Sam a message or voicemail (This uses Buzzsprout's CoHost AI summary. Buzzsprout is our sponsor.) We question whether Netflix can make podcasts work without chasing YouTube’s time-spent game, and we map where premium video fits in a world built on niche audio. We also dig into ad overload, new measurement fights, identity-driven targeting, and why immersive formats like Dolby Atmos could change what “good” sounds like. • Netflix podcast strategy and why profitability be...
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