👷‍♂️ Brand Politics—How Democrats Lost the Working Class & Why Latinos Are the New Soccer Moms

About this episode

The episode discusses how Democrats lost the working class and the emerging influence of Latino voters in politics.

🎙️ Political Trade Secrets: Brand Politics—How Democrats Lost the Working Class & Why Latinos Are the New Soccer Moms Join host Dustin Olson and Chuck Rocha—Democratic strategist, founder of Solidarity Strategies, former Labor organizer, and leading expert on Latino marketing—as they pull back the curtain on cutting-edge campaign messaging and advertising techniques. From connecting with minority voters through true cultural competency to rebuilding trust with working-class Americans, this episode reveals messaging that actually drives votes and exposes what both parties are getting wrong—and what they could do differently—as the midterm elections loom. The episode explores: • How Democrats drifted away from blue-collar voters and how they could win them back • The secret to why both Trump and Chuck’s client Bernie Sanders resonate with voters • What Democrats and Republicans should do heading into the 2026 midterm elections • Why Chuck believes Latino voters are the new “soccer moms” of politics • Where campaigns are failing with multilingual audiences 🔹 Join Polling Club for exclusive insights on public opinion: PollingClub.com 👉 LIKE, FOLLOW & SUBSCRIBE for your…

People in this episode

Host: Dustin Olson

Guest: Chuck Rocha

Topics covered

• Brand Politics
• Working Class
• Latino Voters
• Campaign Messaging
• Midterm Elections

Keywords

• Democrats
• working class
• Latino voters
• campaign messaging
• midterm elections
• cultural competency
• voter trust

Mentioned in this episode

Organizations: Solidarity Strategies

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