The independence problem: Rethinking senior housing transitions
From Power House by HousingWire
June 11, 2026 · 28 min
About this episode
Zeb Lowe interviews Simone Kelly about the challenges seniors face in transitioning from homeownership and the importance of trust and support in this process.
On this episode of Power House, Zeb Lowe sits down with Simone Kelly, founder of Seniornicity, to discuss one of housing’s most overlooked challenges: helping seniors navigate the later stages of homeownership. Drawing on experience across mortgage, real estate and senior services, Kelly explains why many older homeowners aren’t staying put because they refuse to move—they’re staying because the alternatives are complex, emotional and overwhelming. The conversation explores aging in place, reverse mortgages, caregiving and the growing opportunity for housing professionals willing to serve an aging population. Kelly argues that success in this space isn’t about generating leads. It’s about building trust, relationships and support systems that help families navigate major life transitions. In an industry increasingly focused on speed and automation, she makes the case for a more human approach. Related to the episode: Zeb Lowe’s LinkedIn Simone Kelly's LinkedIn Seniornicity The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday…
People in this episode
Host: Zeb Lowe
Guest: Simone Kelly
Topics covered
- senior housing
- homeownership transitions
- aging in place
- reverse mortgages
- caregiving
- trust building
Keywords
- senior housing
- homeownership
- aging in place
- reverse mortgages
- caregiving
- trust
- relationships
Mentioned in this episode
Organizations: Seniornicity
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