Power House

On this episode of Power House, Zeb Lowe sits down with James Wong, CEO of MAXA Designs, to explore a deceptively simple question: What actually makes a brand matter? For an industry obsessed with logos, colors and marketing campaigns, Wong argues that branding has very little to do with design alone. The strongest brands aren’t built on aesthetics—they’re built on trust. They make a clear promise, deliver on it consistently and create a story people remember. Wong shares how an early project helping real estate agents unexpectedly launched his career and revealed a pattern among top producers: long before personal branding became fashionable, the best agents understood that visibility and trust compound over time. The conversation breaks down why so many mortgage and real estate professionals misunderstand branding, how companies can define a brand beyond visuals, and why storytelling and consistency remain the most powerful competitive advantages in a crowded market. Wong also shares lessons from the Exhibit Awards, the national branding competition he created, and what separates award-winning organizations from the ones that struggle to stand out. The discussion concludes with AI’s growing role in marketing and why technology won’t replace great brands—it will amplify them. The companies that win the next decade won’t be the loudest. They’ll be the clearest, most consistent and most trusted. Related to this episode: ⁠Zeb Lowe’s LinkedIn⁠ James Wong's LinkedIn MAXA Designs Exhibit Awards Book a demo with MAXA Designs Want more from Zeb? Don’t forget to subscribe to LendingLife. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

On this episode of Power House, Zeb Lowe sits down with mortgage veteran Joey Hansen to discuss what it takes to build a lasting career through multiple housing cycles. Drawing on more than two decades in the business, Hansen shares lessons from navigating changing markets, evolving borrower behavior and shifting industry dynamics. The conversation explores affordability challenges, the lock-in effect and why many consumers remain overly focused on interest rates while missing the bigger financial picture. Hansen also reflects on a major career move after 12 years with the same company, discussing the realities of rebuilding relationships, evaluating support systems and stepping into a new leadership role. Throughout the conversation, she emphasizes a simple but powerful theme: markets change, but trust, education and consistent client guidance never go out of style. For loan officers and housing professionals trying to navigate today’s market, Hansen offers a practical perspective shaped by experience, adaptability and a long-term view of success. Related to the episode: ⁠Zeb Lowe’s LinkedIn⁠ Joey Hansen's LinkedIn Huntington National Bank Want more from Zeb? Don't forget to subscribe to LendingLife. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

As the mortgage industry prepares for one of its largest annual gatherings, Diego Sanchez sits down with Bob Hart to preview what professionals can expect at Experience 2026, hosted by ICE Mortgage Technology at the Wynn Las Vegas. The event will bring together more than 3,000 industry leaders, hundreds of companies, and a full agenda focused on innovation, strategy, and the future of mortgage technology. Hart explains how the conference is designed to give attendees practical insights and tools they can immediately apply to their businesses. The conversation explores key themes shaping this year’s event—including artificial intelligence in mortgage operations, cybersecurity and fraud prevention, market conditions affecting lenders, and leadership development across the industry. Hart also previews new technology investments aimed at creating a more connected ecosystem linking originators, servicers, and consumers. For professionals navigating a rapidly evolving market, this episode offers an inside look at the conversations and innovations shaping the next chapter of mortgage technology. Related to this episode: Bob Hart's LinkedIn ICE Mortgage Technology The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.