Tom Forshee | Building a Billion Dollar Blinking Light Brand

About this episode

In this episode, Tim Locker interviews Tom Forshee about sales strategies in the industrial signaling sector.

For more information, connect with us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cbmrep.com/contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Master the art of solution selling and explore the industrial world of signaling and lighting. Learn actionable sales strategies from industry experts. In this episode of Power of the Network, host Tim Locker sits down with Tom Forshee, a regional sales manager at Federal Signal, to pull back the curtain on the world of industrial signaling and high-impact sales. Whether you are a professional in the electrical industry or looking to sharpen your sales techniques, this conversation offers invaluable insights into consultative selling, building long-term customer relationships, and managing complex territories. Tom shares his unconventional journey from interior design and lighting to becoming an expert in industrial beacons and warning systems. We dive deep into the differences between transactional sales and value-added solutions, how to effectively manage rep relationships without direct authority, and the importance of maintaining a balance between prospecting and respecting the customer’s time. With over 125 years of history, Federal Signal’s evolution…

People in this episode

Host: Tim Locker

Guest: Tom Forshee

Topics covered

• solution selling
• industrial signaling
• sales strategies
• customer relationships
• consultative selling

Keywords

• sales techniques
• industrial beacons
• warning systems
• transactional sales
• value-added solutions

Mentioned in this episode

Organizations: Federal Signal, cbmrep.com

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