About this episode

Julia Delin discusses the challenges of cash flow and delayed payments in startups and how to rethink funding strategies.

What if the advice you’ve spent years giving founders about fundraising and scaling is wrong? On this episode of Predictable B2B Success, Julia Delin, a former venture capitalist, incubator leader at Stockholm School of Economics, and now CEO and co-founder of Cheque, reveals how stepping onto the founder’s side changed her perspective on growth, cash flow, and what it takes to survive as a startup. Discover why $15 trillion is stuck in US accounts payable even in healthy companies and how delayed payments nearly killed thriving firms. You’ll hear the real story behind Cheque’s “aha” moment, the key missteps founders make by treating cash flow as an afterthought, and what changes when you see it as a growth lever, not just an accounting problem. Julia Delin also unpacks the dangerous gap between investor expectations and startup realities, the “three-to-one” rule that should guide every VC raise, and why most founders wait too long to admit their biggest obstacle isn’t product or sales but simply getting paid. Whether you’re rethinking your approach to funding or wondering how to avoid being your client’s bank, this episode will shift how you see money, risk, and opportunity in…

People in this episode

Guest: Julia Delin

Topics covered

• Cash Flow Issues
• Delayed Payments
• Startup Growth
• Investor Expectations
• B2B Payments

Keywords

• cash flow
• delayed payments
• B2B
• startup growth
• investor expectations
• fundraising
• service businesses

Mentioned in this episode

Organizations: Cheque, Stockholm School of Economics

Places: US

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