About this episode

Anders Boulanger discusses the importance of genuine human interactions in B2B marketing, especially at trade shows, amidst the rise of AI-driven outreach.

How much of your B2B pipeline is human, and how much is bots and AI masquerading as prospects? In a world where nearly half of internet traffic is artificial and digital engagement data is more synthetic than ever, how can B2B leaders know when they're making real connections and when they’re just shouting into the void? In this episode of Predictable B2B Success, we’re joined by Anders Boulanger, founder of Engagify and author of Engage First . Anders’ story is anything but predictable. From childhood magician to physics graduate to trade show “infotainer” for Microsoft and Siemens, he’s mastered the science and art of stopping strangers in their tracks and turning fleeting moments into trust and pipeline. Anders argues that in an era drowning in AI-generated outreach, companies that create genuine, face-to-face human moments will command an unparalleled advantage, one no algorithm or chatbot can replicate. If you’re a CEO or marketing leader wondering whether your events budget is a legacy cost or your sharpest competitive weapon, this conversation is for you. You’ll come away with a new framework for thinking about real engagement and why the most powerful business signals…

People in this episode

Guest: Anders Boulanger

Topics covered

• B2B marketing
• trade shows
• human connections
• AI outreach
• authentic interactions
• trust in marketing

Keywords

• B2B pipeline
• trade show leads
• AI engagement
• human moments
• marketing strategy
• face-to-face interactions
• trust in business

Mentioned in this episode

Organizations: Engagify, Microsoft, Siemens

Books & works: Engage First

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