Scaling B2B Revenue With Digital Workers, Not More Hires

About this episode

Lauren Esposito discusses how integrating digital workers can transform B2B revenue teams and drive growth.

What if your biggest growth bottleneck isn’t a shortage of salespeople, content, or marketing firepower but the invisible assumption that only humans can drive revenue? In this thought-provoking episode of Predictable B2B Success, Lauren Esposito, Chief Marketing Officer at Assemble and former Salesforce leader, reveals a radical new way of building revenue teams. Imagine running a go-to-market engine powered by 183 digital workers (AIs with job descriptions, managers, and KPIs) working seamlessly alongside 160 humans. The result? Documented productivity gains in the millions and a more predictable path to growth. But this isn’t another story about shiny new AI tools. Lauren Esposito explains why adding bots isn’t enough. Managing, designing, and integrating a hybrid workforce demands a new operating system for B2B companies. You’ll learn why even early-stage founders can and should start now. We discuss when and where digital workers deliver the most value, what can go wrong, and how to unlock institutional knowledge that usually disappears when employees leave. Whether you’re skeptical or already experimenting, this conversation will challenge how you think about scaling…

People in this episode

Guest: Lauren Esposito

Topics covered

• B2B revenue growth
• digital workers
• hybrid workforce
• AI integration
• scaling teams
• productivity gains

Keywords

• B2B
• revenue
• digital workers
• AI
• hybrid workforce
• growth
• productivity

Mentioned in this episode

Organizations: Assemble, Salesforce

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