Turn B2B Buying Committee Stalls Into Closed Deals

About this episode

In this episode, Vinay and guest Alkan Bolkaya discuss the reasons behind stalled B2B purchases and how effective communication can lead to closed deals.

Why do nearly 60% of B2B purchases stall in indecision? What’s paralyzing buying committees, and can better communication break the gridlock? In this episode of Predictable B2B Success, Vinay sits down with Alkan Bolkaya, founder and CEO of Mail Softly, a fast-rising AI-powered business communication platform. Drawing from a background in decision-making theory and a track record of helping companies raise over $200 million, Alkan Bolkaya reveals what truly drives buying decisions, why most email marketing misses the mark, and how startups can outmaneuver giants by being the "fast fish" in the pond. Expect actionable insights as we tackle: The hidden pitfalls in B2B decision-making How to use communication channels to accelerate—not stall—revenue What "satisficing" really means for your product messaging. Why honesty and “getting to no” may actually boost your bottom line How to harness both AI and human touch for maximum impact If you’re a founder, marketer, or anyone determined to crack the code to predictable B2B growth, you won’t want to miss this episode. You’ll gain science-backed strategies to immediately shorten sales cycles, clarify messaging, and increase your close…

People in this episode

Host: Vinay

Guest: Alkan Bolkaya

Topics covered

• B2B buying decisions
• communication strategies
• email marketing
• decision-making theory
• sales cycles
• startup strategies

Keywords

• B2B purchases
• buying committee
• communication
• sales strategies
• AI in marketing
• decision-making
• email marketing pitfalls

Mentioned in this episode

Organizations: Mail Softly

More episodes of Predictable B2B Success

• Why Your Data-Driven Decisions Are Still Emotionally Driven · June 9, 2026 · 52 min
• Jeremy Chatelaine: Why Multichannel Cold Outreach Books 4.22x More B2B Meetings · June 2, 2026 · 46 min
• Scaling B2B Revenue With Digital Workers, Not More Hires · May 19, 2026 · 44 min
• How to Sell AI When Buyers Aren’t Ready and Still Win · May 12, 2026 · 41 min
• From 12 Months to 95 Days: Rooks Inbound Enterprise Playbook · May 5, 2026 · 1h 5m
• The Leadership Voice Framework That Wins Deals Before the Demo · April 28, 2026 · 1h 10m