EP 146 - AI Tools: Base44 with Yaron Lavie
From Product for Product Management by Matt Green & Moshe Mikanovsky
January 21, 2026 · 55 min
About this episode
Yaron Lavie discusses using Base44 to develop a new product idea without relying on R&D resources.
We’re excited to continue our AI Tools series with Yaron Lavie, a veteran product leader with over 25 years of experience in FinTech, InsurTech, and now retail tech at Nexite, where he helps fashion retailers unlock unique in-store data. In this episode, Yaron joins Matt and Moshe to share how he used Base44, an AI-powered, full‑stack vibe coding platform, to take a completely new product idea from concept to a deployed prototype without touching his R&D team. Yaron walks through why traditional approaches like Figma mockups and static visuals weren’t enough for the kind of validation he needed, and how he experimented with tools like Gemini, Claude, and ChatGPT before landing on Base44 for an end‑to‑end, fully hosted solution. He explains how Base44’s conversational, chat-based builder let him model user personas, flows, and entities, then iteratively refine an interactive analytics dashboard with real (anonymized) data, all inside a time‑boxed, low‑risk experiment that still respected security constraints. Join Matt, Moshe, and Yaron as they explore: Why Yaron needed to validate a new product idea without pulling scarce R&D resources off other priorities How he moved…
People in this episode
Hosts: Matt Green, Moshe Mikanovsky
Guest: Yaron Lavie
Topics covered
- AI tools
- product development
- FinTech
- retail tech
- prototyping
- data validation
Keywords
- AI-powered tools
- vibe coding
- interactive prototypes
- user personas
- analytics dashboard
- context engineering
Mentioned in this episode
Organizations: Nexite
Products: Base44, Figma, Gemini, Claude, ChatGPT, Lovable
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