EP 151 - Gender Based Data Analytics with Lea Khasidi

About this episode

Lea Khasidi discusses gender-based data analytics and its implications for product managers.

We’re excited to welcome Lea Khasidi, product management freelancer, founder and CEO of MaPott, and soon‑to‑be author, for a powerful conversation on gender-based data analytics for product managers. Lea shares her journey from intelligence work in the IDF, through product roles in EdTech, cybersecurity, and beyond, to founding a health management app for women with chronic conditions. Along the way, one pivotal discovery while consolidating four cybersecurity platforms, seeing men and women use the same filtering feature in completely different ways, sparked her deep focus on how gender shapes behavior in our products, especially in B2B contexts where it’s often ignored. Join Matt and Moshe as they explore with Lea: How a real-world analytics puzzle revealed stark gender differences in workflow, and changed how she thinks about usage data The three pillars of context we can’t change (who users are, how they act, where they work) and the one we can: what we give them in the product How “hacks” and workarounds used by different genders can hint at your next features A practical system for existing products: using analytics to segment by gender, spotting behavioral differences…

People in this episode

Hosts: Matt Green, Moshe Mikanovsky

Guest: Lea Khasidi

Topics covered

• gender-based data analytics
• product management
• behavioral differences
• health management
• user experience
• analytics

Keywords

• gender analytics
• product management
• user behavior
• data segmentation
• health app
• cybersecurity
• B2B products

Mentioned in this episode

Organizations: MaPott, IDF, EdTech, cybersecurity, B2B

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