From Samsung to startups: The many faces of product marketing with Amruta Hunnurkar
From Product Marketing Life by Product Marketing Alliance
May 1, 2026 · 25 min · Season 3 · Episode 18
About this episode
Amruta Hunnurkar discusses the nuances of product marketing across different environments, emphasizing its role as a core revenue driver.
What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more than a support function but a core revenue driver. Drawing on her time at Samsung and in the startup world, Amruta explores how the rules of the game shift depending on where you work: structured process versus scrappy agility, big-brand playbooks versus getting in the room early. She also draws a sharp distinction between a product launch and a product marketing launch, and explains why confusing the two can cost you.
People in this episode
Guest: Amruta Hunnurkar
Topics covered
- product marketing
- product launch
- go-to-market strategy
- startup marketing
- brand marketing
Keywords
- product launch
- marketing strategy
- Samsung
- Amazon
- startup
- revenue driver
- agility
Mentioned in this episode
Organizations: Amazon EMEA, Samsung, Product Marketing Alliance
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