About this episode

Amruta Hunnurkar discusses the nuances of product marketing across different environments, emphasizing its role as a core revenue driver.

What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more than a support function but a core revenue driver. Drawing on her time at Samsung and in the startup world, Amruta explores how the rules of the game shift depending on where you work: structured process versus scrappy agility, big-brand playbooks versus getting in the room early. She also draws a sharp distinction between a product launch and a product marketing launch, and explains why confusing the two can cost you.

People in this episode

Guest: Amruta Hunnurkar

Topics covered

• product marketing
• product launch
• go-to-market strategy
• startup marketing
• brand marketing

Keywords

• product launch
• marketing strategy
• Samsung
• Amazon
• startup
• revenue driver
• agility

Mentioned in this episode

Organizations: Amazon EMEA, Samsung, Product Marketing Alliance

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