Product Marketing Life

In this episode of Product Marketing Life, Collin Mayjack sits down with Yi Lin Pei, a renowned career coach and founder of Courageous Careers. Yi Lin brings a wealth of experience from her own journey in product marketing and offers invaluable insights into building a fulfilling and strategic career.

In this episode of Product Marketing Life – the final episode of 2023 – host Mark Assini has orchestrated an insightful series of discussions with some of the foremost experts in product marketing. This season, we've journeyed through a series of candid conversations, each offering fresh perspectives and real-world experiences that shed light on the multifaceted nature of product marketing.We've explored various topics, from the intricacies of horizontal product marketing strategies to the art of quantifying marketing's impact in a tangible way. You were treated to an array of episodes that delved into the heart of PMMs' challenges, from navigating go-to-market strategies and effectively demonstrating marketing impacts to leveraging customer feedback for sustained growth.Featuring a diverse group of guests, including: Robert Kaminski from FletchZoey Morck from Logz.ioDevon O’Rourk from FluvioRyan Cueller from TruVoiceOlga Laul from GoogleStuti Dutt from Compass DigitalKevin Chan from FleetioThis episode – the final episode of 2023 – offers a recap of some of Mark’s favorite conversations of the year. Key takeawaysHow to achieve GTM successHow to demonstrate impact in a role that doesn’t always get tied to quantifiable metricsWhy companies often fail at the hands of their inability to sustain and repeat successful launches.What a win-loss program is and isn’t What it’s like to be a PMM on a truly global scaleWhat’s the difference between being a solo PMM vs. working in a large team?

This week on Product Marketing Life, Mark is joined by Vaishnavi Ravi, founder and consultant at Market Maven, to discuss her experiences of leading major pricing changes. In their discussion, Vaishnavi advises treating pricing as an iterative process, requiring continuous testing and learning. She also stresses the importance of deeply understanding your customers and audiences as being critical for positioning and strategic direction. Overall, the discussion provides an inside look at the considerations and cross-functional collaboration vital for a successful pricing change.Key takeawaysPricing changes require balancing multiple factors like value delivered, customer impact, and business metrics. It's an iterative process of testing and learning.Research involves analysts, sales data, customer reactions, competitor pricing, and secondary research on pricing best practices.Important metrics to track include ARR, average revenue per user, deal sizes, customer acquisition costs, and churn.Change management is required to enable sales with the rationale and empathy for customers, staged rollout, and ongoing tracking of metrics and fine-tuning.Focus on truly understanding your customers and audiences will continue to be critical for product positioning and company direction.

In this week's episode of Product Marketing Life, host Mark Assini is joined by Meghan Pfeifer, Senior Product Marketer and Brand Strategist at Innovatemap. The pair discuss the relationship between product design and product marketing, how product marketing operates at a digital product agency, and why Innovatemap has put product marketing and brand on the same team.

This week on Product Marketing Life, host Mark Assini is joined by Yi Lin Pei, the Director of Product Marketing at Teachable. She has over 11 years of experience in B2B and B2C SaaS, IoT, CPG, and consulting, and is also a tech and product marketing career coach, helping high-achieving individuals find and land their dream roles.The pair discussed how anyone can make the transition into product marketing, even without prior experience, and the differences between what being a product marketer means at different companies, whether they are B2B, B2C, SaaS, a startup, or a mature business.

This week on Product Marketing Life, host Mark Assini is joined by Averie Wong, Product Marketing Manager, Developer Platform & Experience at LinkedIn.Before diving into the world of product marketing head first, Averie was a classically trained accountant turned customer success manager, jumping from Credit Suisse to Princess Cruises in an accounting capacity, and then from Nielsen to App Annie in client-facing roles. Throughout her career, Averie has balanced her quantitative mindset against the need for a qualitative approach, which has paid dividends in her role as a product marketer at LinkedIn.Averie and Mark dig into the nuances that differentiate developer product marketing from traditional product marketing. They also discuss the unique challenges and benefits of marketing to developers, and why developer product marketing is likely to become an increasingly big part of the larger product marketing landscape in the coming years.

This week on Product Marketing Life, host Mark Assini is joined by Saad Asad, Senior Product Marketing Manager at ChartHop. Saad shares his experiences of working in product marketing at start-up companies, focusing on the triumphs and tribulations in his career so far.

This week on Product Marketing Life we’re joined by Maria Massad, Senior Product Marketing Manager at G2 to take a deep dive into the world of narrative building. Maria shares her unique journey into PMM, why she loves the role, the distinction between positioning and the narrative, and why it matters, plus, tackles the MBA topic, and the one element of a PMM career that really grinds her gears.---"Writing is a skill that will serve you in product marketing, beyond product marketing, taking the time to really hone your writing skills and how you think critically about the world, forming your own opinions and judgments is something that will serve you throughout your entire life."