About this episode

Mike McGee discusses his journey in product marketing and the importance of cross-functional roles.

Mike McGee, Director of Product Marketing at Vantaca, joins the show to share his journey from retail sales to leading marketing teams – including a pivotal stop in customer success at Buildium, where he developed deep expertise managing large clients in the community association management space. Mike unpacks what product marketing really means: a uniquely cross-functional role that sits at the intersection of product, customer, and partner marketing. He opens up about the shift from individual contributor to team leader, what he looks for when building a team, and why so many organizations still misunderstand what product marketers actually do.

People in this episode

Guest: Mike McGee

Topics covered

• product marketing
• cross-functional roles
• team leadership
• customer success
• community association management

Keywords

• product marketing
• team building
• customer success
• marketing teams
• community management

Mentioned in this episode

Organizations: Vantaca, Buildium, Product Marketing Alliance

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