About this episode

Maitri Gandhi discusses the challenges of product marketing in industries that rely on gut feel rather than data.

Most product marketers learn their craft in SaaS, where data is everywhere. Maitri Gandhi, product marketing specialist at Hoshizaki America, works without it. She talks about building ICP messaging across sectors like food service, hospitals, and education using qualitative signals and trial and error, and why she thinks sales enablement is less about assets and more about giving a sales team something to talk about.

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