Building vertical AI products that sell, with David Appel
About this episode
David Appel discusses his ABC framework for vertical AI product marketing and the importance of evolving traditional marketing skills for the AI era.
David Appel breaks down his ABC framework for vertical AI product marketing, covering everything from understanding customer nuances and leveraging unique data sets to mastering outcome-based pricing models. He emphasizes that traditional product marketing skills still matter, but only if you evolve them for the AI era through world-class customer engagement, tactical use cases, and hyper-personalized content. David's message is clear: adapt or get left behind.
More episodes of Product Marketing Maestros: Tales from the Front Lines
- Why Google Cloud let partners do the talking with Manoj Gunti, Google Cloud
- When your ICP is wrong and nobody's said it out loud, with Chisom Anaesiuba
- What are you actually selling? A masterclass in value proposition, with Aruna Inalsingh
- Reposition or stagnate: Overhauling your messaging without losing the room, with Stu Kendall, Temporal
- Marketing faith-based software to real people, with Nicole Wight, Ministry Brands
- Why your sales team ignores your collateral (and how to fix it), with Brittany Shulman, Expedia Group
Explore listener stats, chart rankings, contacts and more on the Product Marketing Maestros: Tales from the Front Lines podcast page.