About this episode

Bansi Mehta discusses the Sense – Shape – Steer framework for integrating AI into UX design.

In this episode of Product Momentum, we’re joined by Bansi Mehta, founder and CEO of Koru UX Design , an enterprise healthcare UX agency supporting some of the US’s largest healthcare technology companies. We discussed the busy intersection of artificial intelligence, product management, and UX Design. Bansi’s Sense – Shape – Steer framework helps guide UX design teams as they integrate AI into their products – and avoid the trap of AI’s drive toward mediocrity that limits individual creativity and expertise. Here’s what we learned: Avoiding the Trap: AI Solutions’ Race to Mediocrity AI’s ability to rapidly generate hi-fi prototypes and voluminous content brings great benefit, but also significant risk. The risk manifests in mediocrity – i.e., solutions that drive to the mean. This sense of “good enough” stifles designer creativity and diminishes the quality – the Delight – of the final product. “The speed of AI makes it easier than ever to churn screens,” Bansi says. “But it’s designed to deliver to that average mean that allows us to say, ‘that works, that makes sense.’ And that’s really the trap….these days, there’s less patience in the industry for discovery and…

People in this episode

Host: ITX Corp.

Guest: Bansi Mehta

Topics covered

• UX Design
• AI Solutions
• Product Management
• Healthcare Technology
• Design Frameworks

Keywords

• AI
• UX Design
• Sense Shape Steer
• Healthcare
• Product Management
• Creativity
• Prototyping

Mentioned in this episode

Organizations: Koru UX Design, ITX Corp.

Places: US

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