About this episode

Nesrine Changuel discusses how creating emotional connections through product delight can drive business success.

Product leaders often measure success in terms of retention, revenue, and growth. In this episode of Product Momentum , Nesrine Changuel explains that the most successful products achieve those outcomes by creating meaningful emotional connections with users. Nesrine’s experience includes leadership roles at Skype, Spotify, Google Meet, and Google Chrome. But these days, she is perhaps best known for her book, Product Delight . Nesrine will explore these and other topics at the ITX Product + Design Conference , June 24-25 in Rochester NY. On conference Day 1, she will conduct a workshop that delves into her Product Delight framework, guiding attendees on how to design products that users will not only use – but will come to love, remember, and recommend to others. During this conversation, Nesrine discusses what she has learned from product teams since the book’s release and explains why delight is not simply a design tactic, but a business strategy that transcends industries. Product Delight Extends Beyond Design One of Nesrine’s biggest discoveries during her global book tour was the widespread misunderstanding of what product delight actually means. Many practitioners…

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