About this episode

David Pereira discusses how product teams can enhance value delivery by reducing unnecessary work.

Product teams often struggle to deliver meaningful outcomes. Why? Because they confuse activity with progress. Understanding that challenge is the focus of our chat with David Pereira , recorded in person at the 2026 ITX Product + Design Conference , in Rochester, NY. David is a product management coach, speaker, and author of Untrapping Product Teams: Simplify the Complexity of Creating Digital Products . He has spent that past 17 years helping organizations create more value by eliminating busy work . In his conference workshop and keynote, David drew from his work with product teams around the world, explaining how eliminating unnecessary work, validating assumptions early, and staying close to customers enable teams to make better decisions and build products that solve real problems. Eliminate Busy Work to Create More Value Many organizations unintentionally create systems that reward activity instead of outcomes, David argues. Excessive meetings, backlog maintenance, and decision making based on conjecture rather than evidence consume valuable time without moving products forward. Rather than accepting these practices as status quo, David believes that product leaders…

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