About this episode

Tibo Louis-Lucas shares his journey from failed products to building a successful portfolio of product-led SaaS businesses.

After spending years building unvalidated products that went nowhere, Tibo Louis-Lucas completely changed how he approached startups. In this episode of the ProductLed Podcast, he shares how those early failures pushed him toward a faster, revenue-first way of building, one that eventually led to the success of Tweet Hunter and Taplio, and now powers a growing portfolio of product-led SaaS businesses. Tibo breaks down why revenue is the only validation that really matters, how Tweet Hunter stood out in a crowded market by going deep on a single platform, and the unusual distribution playbook that helped it take off. That included giving a major profit share to a creator-partner and building a network of “creative investors” who amplified the product from day one. The conversation also dives into why selling a company was far less glamorous than it sounds, and why Tibo now prefers building and holding long term. He shares how he thinks about creating an “indie hacker stack” for a specific persona, how AI has changed his day-to-day workflow, and why he now spends less time coding and more time reviewing, iterating, and building systems. One of the biggest takeaways is his operating…

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