
Insights from recent episode analysis
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Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 10 chart positions in 10 markets.
By chart position
- 🇸🇪SE · Marketing#6510K to 30K
- 🇵🇭PH · Marketing#573K to 10K
- 🇭🇰HK · Marketing#603K to 10K
- 🇮🇩ID · Marketing#108500 to 3K
- 🇩🇰DK · Marketing#113500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
9.8K to 36K🎙 ~2x weekly·307 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
20K to 71K🇸🇪42%🇵🇭14%🇭🇰14%+7 more - Active Followers
Loyal subscribers who consistently listen
7.8K to 28K
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Reach across major podcast platforms, updated hourly
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 14 epsHost
Recent guests
Recent episodes
From 10 Failed Products to a $1M/Month SaaS Portfolio
Jun 16, 2026
Unknown duration
No Sales Call Required: Roeland Delrue on Scaling Aikido to a Cybersecurity Unicorn
May 26, 2026
53m 01s
The Mutiny Pivot: Why Jaleh Rezaei Shut Down an 8-Figure SaaS to Go All-In on AI
May 15, 2026
49m 57s
$5M ARR, 2 People, $100M Exit — How Jeremy Clarke Did it, and What He is Building Next
May 8, 2026
54m 50s
Built on a Crisis: Jeff Wang on Winning Enterprise AI Coding with Windsurf
Apr 24, 2026
36m 17s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/16/26 | ![]() From 10 Failed Products to a $1M/Month SaaS Portfolio | After spending years building unvalidated products that went nowhere, Tibo Louis-Lucas completely changed how he approached startups. In this episode of the ProductLed Podcast, he shares how those early failures pushed him toward a faster, revenue-first way of building, one that eventually led to the success of Tweet Hunter and Taplio, and now powers a growing portfolio of product-led SaaS businesses. Tibo breaks down why revenue is the only validation that really matters, how Tweet Hunter stood out in a crowded market by going deep on a single platform, and the unusual distribution playbook that helped it take off. That included giving a major profit share to a creator-partner and building a network of “creative investors” who amplified the product from day one. The conversation also dives into why selling a company was far less glamorous than it sounds, and why Tibo now prefers building and holding long term. He shares how he thinks about creating an “indie hacker stack” for a specific persona, how AI has changed his day-to-day workflow, and why he now spends less time coding and more time reviewing, iterating, and building systems. One of the biggest takeaways is his operating style: no calls, fast feedback loops through DMs, and a strong focus on staying close to paying users. For founders building product-led companies, this episode is packed with practical lessons on validation, distribution, focus, and building with speed in the AI era. Key Highlights: 02:21 - Why Two Failed Startups Changed EverythingTibo shares the painful lesson of spending years on unvalidated ideas, and how that pushed him to become relentlessly validation-driven.05:38 - Revenue Is the Only Validation That CountsWhy free users can be misleading, how Tibo evaluates startup ideas today, and what made Tweet Hunter feel different almost immediately.09:47 - How Tweet Hunter Won a Crowded MarketThe strategy behind focusing on one platform deeply, serving creators instead of enterprises, and building something clearly better for a narrower use case.12:11 - The Distribution Deal That Fueled GrowthHow Tibo partnered with influencers using profit share and exit incentives, and why aligning distribution with the product was such a powerful lever.15:25 - The Creative Investors Growth EngineWhy he gave small ownership stakes to 17 creators, how that amplified launches and updates, and what made the model work.19:31 - Why Selling Wasn’t the Dream OutcomeTibo opens up about the pressure of earnouts, platform risk, and why the acquisition experience made him want to build and hold instead.23:46 - Building an Indie Hacker Software StackWhy Tibo organizes his portfolio around a specific persona instead of a single vertical, and how he thinks about expanding from five products to more.34:54 - No Calls, More DMs, Better FeedbackA look at his no-meeting policy, why DM-based customer conversations work so well for him, and how staying close to users improves product decisions.37:18 - How AI Changed the Way He BuildsTibo explains how AI emptied his backlog, turned him into a QA-first builder, and created a new challenge: resisting feature creep. Resources: 🚀 Revid AI: https://www.revid.ai/💼 Connect with Tibo Louis-Lucas on LinkedIn: https://www.linkedin.com/in/tibo-the-maker/💼 Connect with Wes Bush on LinkedIn: https://www.linkedin.com/in/wesbush/💼 Connect with Esben Friis-Jensen on LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/🧠 Sign up for the ProductLed Newsletter: https://www.productled.com/newsletter | — | ||||||
| 5/26/26 | ![]() No Sales Call Required: Roeland Delrue on Scaling Aikido to a Cybersecurity Unicorn✨ | cybersecurityproduct-led growth+4 | Roeland Delrue | Aikido SecuritySOC 2 | — | Aikido Securitycybersecurity+5 | — | 53m 01s | |
| 5/15/26 | ![]() The Mutiny Pivot: Why Jaleh Rezaei Shut Down an 8-Figure SaaS to Go All-In on AI✨ | AISaaS+4 | Jaleh Rezaei | MutinyAI | — | SaaSAI+4 | — | 49m 57s | |
| 5/8/26 | ![]() $5M ARR, 2 People, $100M Exit — How Jeremy Clarke Did it, and What He is Building Next✨ | lean SaaS companiesfounder mindset+4 | Esben Friis-JensenJeremy Clarke | WebMergeQuin+1 | — | SaaSbusiness growth+6 | — | 54m 50s | |
| 4/24/26 | ![]() Built on a Crisis: Jeff Wang on Winning Enterprise AI Coding with Windsurf✨ | enterprise AIleadership+4 | Jeff Wang | WindsurfOpenAI+2 | — | AI codingWindsurf+6 | — | 36m 17s | |
| 4/9/26 | ![]() From Feature Flags to AI Runtime Control: The LaunchDarkly Story✨ | feature managementsoftware delivery+2 | Edith Harbaugh | LaunchDarklythe ProductLed Podcast+3 | — | LaunchDarklyenterprise sales+2 | — | 34m 08s | |
| 4/3/26 | ![]() ChartMogul, AI, and the Future of SaaS Growth✨ | SaaSAI+3 | Nick Franklin | SlackNotion+7 | — | ChartMogulCRM+3 | — | 49m 30s | |
| 3/27/26 | ![]() The GPU Gold Rush: How Vast.ai Scaled With AI Demand✨ | AIGPU+3 | Travis Cannell | Vast.aithe ProductLed Podcast+2 | — | Vast.aiAI infrastructure+3 | — | 41m 57s | |
| 3/21/26 | ![]() The Evolution of Product-Led Growth: PLG x AI✨ | Product-Led GrowthAI+2 | — | CursorWestlaw+10 | — | PLGAI-native products+7 | — | 15m 39s | |
| 3/13/26 | ![]() $40M+ Product-led Business: Nathan Barry on building Kit✨ | product-led businesscustomer understanding+3 | Nathan Barry | KitLinkedIn | — | transparencyproduct flywheel+3 | — | 51m 25s | |
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| 3/6/26 | ![]() How Netlify Became the Obvious Choice in their Market✨ | web developmentproduct-led growth+2 | Chris Bach | JamstackNetlify+2 | — | Netlifyfounder+4 | — | 57m 49s | |
| 2/27/26 | ![]() Conviction Over Consensus — Jason Fried On Building With A Strong Point Of View✨ | product philosophysoftware development+3 | Jason Fried | BasecampHEY+2 | — | underdog mindsetvalidation theater+3 | — | 41m 12s | |
| 2/19/26 | ![]() WARP Speed: How Genspark Hit $155M ARR in 10 Months✨ | AIgrowth strategy+2 | Wen Sang | Gensparkthe ProductLed Podcast+2 | Silicon Valley's | GensparkARR+2 | — | 55m 33s | |
| 2/13/26 | ![]() Signing Up Isn’t Enough: The Missing Piece to Scaling eWebinar Beyond $2M✨ | product-led growthcustomer success+3 | Melissa Kwan | eWebinarLinkedIn | — | eWebinarARR+3 | — | 50m 06s | |
| 2/5/26 | ![]() How Chatbase Hit $8M ARR with 18 People✨ | SaaSAI+3 | Yasser Elsaid | ChatbaseDaVinci+2 | New York | ChatbaseARR+4 | — | 42m 47s | |
| 2/4/26 | ![]() Taste is the New Moat: Building in the Age of AI with Typeform’s Founder | For decades, the biggest barrier to building a SaaS company was technical talent. You needed a team of engineers to ship a world-class product. David Okuniev, Co-Founder of Typeform, believes that era is over. In this episode of the ProductLed 100 series, Wes Bush sits down with David Okuniev (Founder of Float) and Esben Friis-Jensen (Co-Founder of Userflow) to discuss why "Taste" is the only defensible moat left in the age of AI. David reveals how he is building his new venture, Supercut, by literally talking to Claude Code through a microphone - building full iOS apps in days without knowing Swift. He argues that since AI has commoditized the "How" of building software, the "What" and "Why" (Design and Taste) matter more than ever. They also explore why this shift allows for a "Minimum Viable Team" of just three people, why David regrets scaling Typeform into a large organization, and how to survive as a "Pioneer" founder without getting bogged down by professional management. Key Highlights: 01:21: The "Accidental" Origin: How a client project for a toilet showroom in Barcelona turned into Typeform.03:51: The Viral Launch: Generating 8,000 pre-signups and achieving immediate viral growth without traditional validation.09:53: The Taste Differentiator: Why design is the only way to distinguish yourself 13:00: The "Impulsive" Archetype: David’s approach to building products based on intuition rather than validation.21:41: The "Professional CEO" Trap: Why David regrets stepping down and why founders should stay in the driver's seat.37:42: The Float Labs Model: How David runs a product lab to spin out new companies (like Supercut).42:09: The Minimum Viable Team: Why the modern startup only needs a Designer, a Tech Lead, and a Marketer.44:53: The "Tastemaker" Advice: You don't need to be a designer; you just need to be opinionated. Resources: 🎥 Supercut: The AI-powered screen recorder - https://float.build💼 Connect with David Okuniev on Twitter/X - @DavidOkuniev💼 Connect with Wes Bush on LinkedIn - https://www.linkedin.com/in/wesbush/💼 Connect with Esben Friis-Jensen on LinkedIn - https://www.linkedin.com/in/esbenfriisjensen/🧠 Sign up for the ProductLed Newsletter - https://www.productled.com/newsletter | — | ||||||
| 1/14/26 | ![]() The Solo-Founder Playbook: How to Run a $1M ARR SaaS with 1 person | ProductLed 100 - The Solo-Founder Playbook: How to Run a $1M ARR SaaS with 1 person Most founders believe scaling requires a massive headcount, co-founders, and VC funding. They think success is measured by the size of the team, not the efficiency of the revenue. In this episode of the ProductLed 100 series, Wes Bush sits down with Vincent Jong (Founder of Poolside Ventures) and Esben Friis-Jensen (Co-Founder of Userflow) to discuss the emerging era of the "One-Person Company" - businesses designed to generate millions in revenue with just a single operator. Vincent reveals his strategy for building a portfolio of lean, highly profitable SaaS companies like MeetBot. Together with Esben, they break down how AI tools like Lovable and Cursor have removed the technical barrier to entry, why "speed" is the new competitive moat against incumbents like Calendly, and the exact skill sets required to thrive as a solo builder. Whether you are a developer looking to launch your own venture or a founder trying to maximize efficiency, this episode offers a blueprint for building high-revenue, low-headcount businesses that are built to last forever. Key Highlights: 01:36: Why Vincent stopped looking for co-founders and started building alone03:09: The AI Tech Stack: How tools like Lovable and Cursor replace engineering teams06:07: Why building the product is the easy part (and selling is the hard part)13:17: Disrupting a Red Ocean: Why MeetBot entered the crowded scheduling market16:53: The Economics of Infinite Runway: Operating a SaaS for a few hundred dollars a month20:31: Speed vs. Scale: How one-person teams outmaneuver incumbents27:21: The "Launch Early" myth vs. the new bar for MVP quality37:44: Vincent’s advice: Don’t quit your job. Build on weekends Resources: 📅 MeetBot: The API-first scheduling solution 💼 Connect with Vincent Jong on LinkedIn 💼 Connect with Wes Bush on LinkedIn 💼 Connect with Esben Friis-Jensen on LinkedIn 🧠 Sign up for the ProductLed Newsletter | — | ||||||
| 1/6/26 | ![]() Disrupting a Red Ocean: Clarify.ai’s Strategy to Beat Salesforce and HubSpot | Most founders are terrified of "Red Oceans" or markets saturated with massive competitors. They think the only way to win is to find a completely untapped "Blue Ocean." In this episode of the ProductLed 100 series, Wes Bush sits down with Patrick Thompson (CEO of Clarify.ai) and Esben Friis-Jensen (Co-Founder of Userflow) to discuss why entering a crowded market is actually the smartest move a founder can make if you have the right strategy. Patrick reveals how he spent six months interviewing potential customers before writing a single line of code for Clarify, an autonomous CRM designed to disrupt the industry giants. Together with Esben, they break down the exact framework for validating problems, the power of business model disruption through pricing wars, and why "feature parity" is not the goal. Whether you are building a new startup or trying to carve out space in a competitive category, this episode offers a masterclass in customer discovery, positioning, and Go-To-Market execution. Key Highlights: 02:15 : Why Patrick spent 6 months on discovery before writing a line of code 06:53 : The "Red Ocean" Advantage: Why crowded markets are easier than Blue Oceans 10:10 : How to differentiate when features are commoditized 12:34 : Using price and ease of use as a wedge against incumbents 18:31 : The 3-Step Framework for building what people want: ICP, Channels, and Business Model 23:12 : Which acquisition channels actually work (Product Hunt vs. Founder-led Marketing) 30:04 : Why complex products still need human onboarding, even in PLG 36:49 : How to operationalize customer feedback for engineering teams Resources: 📧 Clarify.ai : The Autonomous CRM 💼 Connect with Patrick Thompson on LinkedIn 💼 Connect with Wes Bush on LinkedIn 📝 Founder Therapy : Patrick's Substack 💼 Connect with Esben Friis-Jensen on LinkedIn 🧠 Sign up for the ProductLed Newsletter | — | ||||||
| 10/31/25 | ![]() Become a 10x PLG Practitioner Using AI (7 Real Workflow Examples) | AI and PLG are two of the most transformative forces in SaaS today and when combined, they can multiply growth faster than any traditional go-to-market model. In this episode, Wes Bush sits down with Aakash Gupta, one of the leading voices in product and growth (and the creator of the largest newsletter in the space with 200,000+ subscribers), to explore how AI is revolutionizing every layer of product-led growth - from activation and onboarding to pricing and expansion. They break down exactly how top SaaS companies are using AI to reduce time-to-value by 10x, build smarter pricing models, and even automate their internal processes using agents like Claude, NotebookLM, and Relay. Whether you’re a founder, product manager, or growth operator, this episode is packed with real use cases, tools, and frameworks that will help you stay ahead of the curve in the AI + PLG era. Key Highlights 02:15 – Top LLMs for product and growth teams 05:07 – Why every PLG practitioner should create a “copilot” inside Claude 07:29 – How AI projects can act as your chief of staff or people ops assistant 11:46 – Building AI executive assistants that replace (or supercharge) your EA 14:26 – Why marketers need to rethink their jobs in the age of AI automation 26:47 – The 10x practitioner mindset: how to become exponentially more effective 27:35 – AI-driven activation: how to reduce time-to-value by 90% 28:56 – Using AI evals and profiling questions to personalize onboarding 31:22 – Rethinking SaaS pricing for AI products 36:01 – How to design sustainable AI free tiers and reverse trials 41:08 – AI-assisted expansion and PQLs Resources 🚀 Follow Aakash on LinkedIn - https://www.linkedin.com/in/aagupta/ 📘 Get the ProductLed Playbook for free 🧠 Sign up for the ProductLed Newsletter | — | ||||||
| 10/16/25 | ![]() How One Image Change Increased Signups by 8% (The Promised Land Effect) | Most signup pages try to convince users with emotional imagery and persuasive copy. But what if the secret to higher conversions is actually showing people less—not more? In this episode clip, Will Royal, founder and CEO of Promo Tix, reveals how one counterintuitive design change led to an 8% increase in signups. He shares the psychology behind "The Promised Land Effect" and explains why a blurred screenshot of your dashboard can outperform your best marketing copy. This is just one tactic from the full conversation where Will shares three low-effort, high-impact strategies that helped grow Promo Tix to $25,000 in monthly recurring revenue. Key Highlights: 01:19: What is the Promised Land Effect - showing a blurred dashboard beats emotional imagery02:17: Testing 29,000 users led to an 8% conversion increase with just an image swap02:53: Why conversion math matters (4% to 6% = 50% more revenue, not just 2%)03:42: The psychology behind it - creating a curiosity gap that makes users feel "almost there"06:27: Bonus win: Changing "Next" to "Finished" added another 1-2% conversion07:17: Why micro-copy and small details often get overlooked but drive results Resources 🎙️ Full Episode: Episode 266 - 3 Low-Effort, High-Impact Tactics That Took PromoTix to $25K MRR 📖 Read The Product-Led Playbook for free! 🧠 Sign up for the ProductLed Newsletter | — | ||||||
| 10/10/25 | ![]() Why We're Giving Away Our $150K Playbook for Free | Most businesses guard their intellectual property like it's Fort Knox. They lock their frameworks behind paywalls, gate their methodologies, and keep their best insights for paying clients only. We're doing the exact opposite - and it's actually better for business. In this episode, Wes reveals why ProductLed invested $150,000 to create The Product-Led Playbook and then decided to give it away completely free. He breaks down the counterintuitive business strategy behind democratizing product-led growth knowledge and why sharing your best IP actually attracts better clients. Key Highlights: 01:04: Why all ProductLed books are free (and always have been)02:09: Turning down publishers 02:50: The $150,000 investment and 16 iterations it took03:10: Why guarding knowledge is actually stupid for business03:53: Democratizing PLG - it's a skill anyone can learn04:39: How free content attracts doers who've already made hundreds of thousands05:28: Using free books to align entire teams on PLG strategy06:37: Why sharing makes onboarding company-wide adoption effortless06:56: The long-term mission - making ProductLed the de facto SaaS scaling system07:40: Why product-led companies can out-give anyone in their market08:29: What's inside - the same frameworks clients pay $30K+/month for08:51: The three core outcomes you'll unlock with the system09:19: Testimonials from Nathan Barry, Esben (Userflow), and G (Empire) Resources: 📖 Free ProductLed Playbook - https://productled.com/playbook?utm_source=podcast 🎯 Free Gameplan Session - productLed.com 📚 Other Free Books Product-Led Growth - https://productled.com/book/product-led-growth?utm_source=podcast Product-Led Onboarding - https://productled.com/book/onboarding?utm_source=podcast | — | ||||||
| 10/4/25 | ![]() We're Giving Away Our Product-Led Playbook for Free! | In this special republished episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss The Product-Led Playbook—and announce that we're giving away the entire book for FREE on October 7, 2025. This playbook is the no-BS guide to actually implementing PLG, based on analysis of 324+ companies, and explores why some product-led companies see millions in ARR while others crash and burn. The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding process and developing powerful pricing strategies. The final stage focuses on actionable data, growth processes, and team development. The playbook offers a step-by-step approach to operationalizing PLG and is full of templates and canvases designed for team collaboration. Intended primarily for B2B software founders and early-stage go-to-market teams, this playbook provides a structured method for effectively implementing PLG—and it's yours for free next week. Sign up at productled.com/newsletter to get the free playbook on October 7th. Key Moments: 02:01 – Why the playbook was created: analyzing 324+ companies to find what separates winners from losers. 04:52 – The surprising discovery: founders were more successful with PLG than senior product executives. 06:19 – The 9 components of the ProductLed System and why strategic order matters. 11:37 – How to use the playbook (hint: it's not a one-time read). 13:34 – Who this book is for and who should be involved. 14:54 – The 3 main outcomes: Effortless Revenue, Lean Scale, and Durable Growth. 17:46 – What didn't make it into the book (and why less is more). 20:37 – How to get the free audiobook starting next week. | — | ||||||
| 9/27/25 | ![]() The Three Moats That Drive SaaS Companies to $10M+ Revenue | Most SaaS founders struggle to break through the noise in an increasingly commoditized market. With everyone using the same cold email tools and personalization tactics, how do you actually stand out and scale to eight figures? In this presentation from Founder's Summit (December 2024), Nathan Latka—who's deployed $180 million across 519 SaaS deals—reveals the three proven moats that separate $10M+ companies from the rest. These aren't theoretical frameworks; they're real playbooks with actual revenue data from companies that have cracked the code. Key Highlights: 02:57: The three moats that work best for the future06:14: Build social proof monuments 11:22: How Odoo undercuts Shopify 17:04: Turn free users into marketing armies16:01: The winning strategy Resources: 💰 FounderPath 📊 getlatka.com 🧠 Sign up for the ProductLed Newsletter | — | ||||||
| 9/18/25 | ![]() Inside SaaS.Group’s $80M Portfolio: Lessons from 25 acquisitions | Most SaaS founders dream of selling their company, but few understand what makes an acquisition target attractive to buyers. What if you could learn from someone who's actually on the buying side? In this episode, Tim from SaaS.Group breaks down how they've built an $80M ARR portfolio by acquiring 25 small SaaS companies - and reveals exactly what they look for, how they evaluate deals, and what happens post-acquisition. This is a masterclass in both building businesses buyers want and understanding the acquisition landscape. Key Highlights: 03:44: Why they focus on 1-10M ARR companies versus larger deals05:01: The organic evolution toward product-led companies06:18: 100% ownership strategy - why they don't do minority stakes11:00: The $100M revenue milestone and why it's just another number16:05: First year struggles - why acquisition was meant to leapfrog early-stage pain22:10: The 6-7 core acquisition criteria that determine green lights28:00: The Rule of 40 framework for balancing growth and profitability33:17: Post-acquisition playbook - from pricing to AI positioning44:27: Biannual performance reviews and radical transparency culture49:17: Brand manager hiring - internal promotions vs technical generalists52:25: SaaS Academy and leadership development programs56:23: The three moats being built to become unstoppable58:26: Why $1B in 3 years would actually hurt the business Stop building in isolation and start understanding what buyers actually want. Whether you're planning an exit or just want to build a more valuable business, this conversation reveals the acquisition playbook from someone who's deployed $80M+ in capital. Resources: 📧 Contact Tim - tim@saas.group 💼 SaaS.Group - Acquiring profitable SaaS companies 📚 Book Recommendations - Humanocracy, Traction 🌱 Side Project - Ecosia.org (green search engine) | — | ||||||
| 9/11/25 | ![]() The 3X Framework: How to Unlock Your Biggest Growth Levers Every Week | In this episode of the ProductLed Podcast, we’re diving into the 3X Framework—a simple yet powerful process to consistently pull the right growth levers week after week. You’ll learn how to expose your biggest bottlenecks, explore high-impact solutions, and exploit the winners to drive predictable growth. Key highlights: 00:09 – Why most founders struggle to pull the right growth levers 01:40 – The 3X Framework: Expose, Explore, Exploit 03:00 – How to avoid the “squeaky wheel syndrome” 06:06 – Case study: CloudSpot’s signup conversion challenge 12:24 – Turning solutions into quick wins, experiments, and long-term bets Resources: 🚀 Try the Growth Co-Pilot for free 📔 Learn more about the ProductLed Roadmap at productled.com/roadmap 🧠 Sign up for the ProductLed Newsletter | — | ||||||
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