#292: How This Farmer Went from Laid-Off to Sold-Out in 9 Months

#292: How This Farmer Went from Laid-Off to Sold-Out in 9 Months

March 12, 2026 · 38 min

About this episode

Judith shares her transformative journey from a struggling farmer to a successful business owner through mindset shifts and community support.

FREE Master Class: The Farm Marketing Fix Sign Up HERE What does it actually take to turn a struggling farm into a profitable, joy-filled business? In this episode, we hear from Judith, a sheep and lamb farmer who joined the Farm Marketing Mastery program in April and sold out of her lamb entirely by the end of the year. She opens up about the mindset shifts that changed everything: moving from feeling like she was "throwing good time after bad" to waking up at 5am, excited to get to work. She talks about learning to see herself as the CEO of her farm, using the Sunday Start Strong planning method to stay focused and organized, and why she believes the confidence she gained is more valuable than any marketing tactic. Her story also touches on the guilt many farmers — especially women — feel about investing in themselves, the power of being surrounded by a community of like-minded farmers doing the mindset work, and her plan to double her sales while raising prices this year. If you're a farmer on the fence about getting help, questioning whether you're "worthy" enough to invest in your business, or wondering if a profitable farm is even possible — this episode was made for you…

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