#293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
About this episode
The episode discusses how a family-run farm transformed their marketing approach by focusing on building genuine relationships with customers.
FREE Master Class: The Farm Marketing Fix Sign Up HERE What happens when a family-run farm stops trying to out-advertise everyone and starts genuinely loving their customers instead? Magic. That's the only word for it. Craig, Melynda, and Ellie Koetsier are a third-generation retail greenhouse in Grand Rapids, Michigan (find them at koetsiers.com). They spent years cycling through every marketing tactic out there: local newspapers, billboards, radio, TV, direct mail coupons, digital agencies. Lots of money spent. Little they could track. And a constant, nagging feeling that they were interrupting people rather than serving them. Then Craig stumbled onto The Profitable Farmer podcast, started devouring every episode, and eventually joined the coaching program. What shifted? They stopped chasing tactics that felt wrong and started building real relationships — through email marketing, authentic storytelling, and a community-first mindset. Now Ellie gets stopped in grocery stores by people who say, "You're the one who writes the emails!" Customers come to their classes, pay their prices without blinking, and return season after season — not because of a coupon, but because they…
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