About this episode

In this episode, Shannon Mattern interviews Laura Lopuch about using cold email to acquire web design clients effectively.

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template How to Get Web Design Clients Through Cold Email (Without Feeling Gross About It) with Laura Lopuch If you've been putting off outreach because it feels pushy, awkward, or just... wrong, this episode is going to shift that for you. I sat down with Laura Lopuch, founder of the Warm Client Method™, to talk about how web designers can use cold email to get clients without a big following, a referral network, or a full content calendar. Laura has been using cold email to build her business for 11+ years, working just 11 to 13 hours a week. She signed her very first client through a cold pitch, and she used her own system to pitch me to come on this podcast. We get into what makes a pitch land, how to reach out to potential clients without criticizing their website, and why outreach actually feels better than waiting for clients to find you. What You'll Learn: Why the fear of standing out is the #1 thing blocking web designers from outreach The 7 types of cold emails (and why most people only…

People in this episode

Host: Shannon Mattern

Guest: Laura Lopuch

Topics covered

• cold email
• client outreach
• web design
• business strategy
• proposal writing

Keywords

• cold email
• web design clients
• outreach strategy
• proposal template
• client acquisition

Mentioned in this episode

Organizations: Warm Client Method™, Web Designer Academy

More episodes of Profitable Web Designer with Shannon Mattern

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• Web Design Business Live Q&A: Networking, Pricing & Getting Back on Track EP 201 · July 1, 2026 · 1h 8m
• Profitable Web Designer Tip: May 2026 Income Report · June 26, 2026 · 5 min

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