Profitable Web Designer with Shannon Mattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Episode 200: May 2026 Income Report Welcome to my May 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: The May 2026 numbers and what they really mean when you look at 18 months of rolling data How one outreach email turned into an unexpected speaking opportunity in front of the exact right audience. What walking a half marathon along the coast of Spain without her laptop taught me about my business. The future of the Web Designer Academy, and why I’m bringing Package Matrix™ Method to other freelancers, coaches, and consultants What "playing to win" actually looks like -even when the numbers are down Resources Mentioned: Web Designer Academy Open House - request to come to our next Live Strategy Call Next Level Mastermind - for web designers ready to break through to their next level ShannonMattern.com - home of the Package Matrix Method for all service providers Related Episodes: #196 - April 2026 Income Report #192 - March 2026 Income Report #189 - How To Price Custom Web Design Projects with Shannon Mattern About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. Website: webdesigneracademy.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal Episode 199: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya In this episode, I'm joined by brand designer Aiza Cheung of Studio Coya - a branding studio specializing in turning signature offers into recognizable, sellable brands. Aiza shares the time she almost abandoned the exact offer her clients loved most because she thought she should be doing something bigger. We talk about the 'should' trap, her pricing evolution, how she structures her business around travel and flexibility, and the mindset blocks that keep capable service providers from showing up fully. What You'll Learn: Why 'should' is one of the most dangerous words in your business - and how to spot it What it looks like to design your business around the life you actually want Taking your foot off the brake: the mindset work underneath the business strategy Resources Mentioned: Studio Coya: https://studiocoya.com/ Aiza on Instagram: @studiocoya Nourish Your Brand Podcast by Aiza Cheung - search on your podcast app Next Level Mastermind: webdesigneracademy.com/next-level-mastermind Related Episodes: Episode 191: How To Choose the Right Web Design Business Model - https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model/ Episode 189: How To Price Custom Web Design Projects with Shannon Mattern - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/ About the Guest Aiza Cheung is the brand chef and designer behind Studio Coya, a branding studio with a food-themed twist. She specializes in branding signature offers for high-achieving service providers through her seven-day Offer Oven sprint. Aiza helps business owners make their best work recognizable, clear, and ready to sell. About Shannon Mattern: Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: https://webdesigneracademy.com/podcast 🌐 Website: https://webdesigneracademy.com 📱Instagram: https://instagram.com/profitablewebdesigner 📱TikTok: https://tiktok.com/@profitablewebdesigner 📺 YouTube: https://youtube.com/@profitablewebdesigner 🤝 LinkedIn: https://linkedin.com/in/shannonmattern

Sponsored by ⁠Web Designer Anthology⁠ Stop building from scratch on every project. ⁠Web Designer Anthology⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠https://webdesigneranthology.com/podcast⁠ ────────────────────────────── Stop Starting From Scratch: Design Systems, Burnout, and Why Your Platform Isn't Your Price with Tiffany Pichardo of Web Designer Anthology Tiffany Pichardo of Web Designer Anthology built something remarkable... after her nervous system crashed. After fainting in a Target on the Fourth of July and being hospitalized. After years of juggling corporate UX work, freelance web design, and two kids on 12-hour days with no margin. What she built is a complete design system for web designers so they never have to start from scratch again. In this episode, Tiffany and Shannon dig into design systems, the Anthology Method, and why your platform (Wix, Squarespace, Showit, WordPress) has absolutely nothing to do with what you can charge. If you've ever been told your value is in your platform... this one is for you. What You'll Learn Why web designers tie their value to their platform and deliverables... and how to stop What the Anthology Method's discover-develop-deliver framework looks like in practice How Wix's responsive AI eliminates the need to build separate mobile designs Why design systems protect your nervous system, not just your time The identity shift required to charge more and carry less How an AI trained on 8 years of design experience can be your design partner Resources Mentioned Web Designer Anthology (free month with code SHANNON): webdesigneranthology.com/podcast 5 Proposal Mistakes guide: webdesigneracademy.com/proposal Related Episodes Episode 171: From Corporate Burnout to Web Design Business Success with Amber Jones Episode 177: Why Doing It All Yourself Is Slowing Down Your Web Design Business with Bailey Collins Episode 154: Strategic Branding That Pays Off About Tiffany Pichardo Founder of Web Designer Anthology, a design system built on 8 years of UX and web design experience. webdesigneranthology.com About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern