Season 3 Episode 6: Building Relationships & Founder Storytelling in Crypto PR (ft. Samantha Yap)
About this episode
Samantha Yap discusses navigating relationships and obstacles in Crypto PR, including brand storytelling and crisis management.
On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR. Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 1:30 | Who is Samantha Yap? 3:47 | Journalism to Public Relations 5:24 | How Samantha started her own agency 8:27 | How has Crypto PR evolved? 10:42 | PR is a relationship business 11:55 | Most common messaging mistakes 14:40 | Helping Founders identify their brand story 16:36 | Navigating Crisis Management 19:53 | Strategies for helping brands stand out 22:15 | BITWIRE AD SEGMENT 23:37 | Importance of thought leadership 25:24 | Best channels for comms 27:35 | Having a strong point-of-view 28:10 | Work-life balance as a Mom 39:52 | Advice for NEW PR professionals 41:31 | Final thoughts from Samantha Yap ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Samantha Yap & YAP…
More episodes of Proof-of-PR
- Season 4 Episode 5: The Self-appointed CMO of Bitcoin (ft. Mike Germano)
- Season 4 Episode 4: Marketing Web3 to Institutions (ft. Ivie Satijn)
- Season 4 Episode 3: Bringing Bitcoin to the Masses (ft. T.J. Miller)
- Season 4 Episode 2: Creating Impactful Communication Strategies (ft. Kristyna Mazankova)
- Season 4 Episode 1: Cutting Through the Crypto Noise (ft. Amanda Whitcroft)
- Season 3 Episode 10: Advice & Insights from Podcasting in Web3 (ft. Dylan Grabowski)
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