Proof-of-PR

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristin Thompson, Founder of SpeakServeGrow. For 15+ years Kristin has designed live events, sponsorship strategies, webinars, and talks that generate real revenue, not just attention. She recently built Swan Bitcoin's events program from the ground up, including Pacific Bitcoin, which became one of the most well-regarded conferences in the Bitcoin space. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:01 | Who is Kristin Thompson? 2:21 | How Kelley and Kristin first met 4:12 | Pacific Bitcoin Festival 5:47 | Good preparation for a conference 7:19 | Good goals for companies attending events 9:40 | Measuring the success of a conference 10:38 | In-person vs. digital community building 12:19 | BITWIRE AD 13:40 | Value of IRL communities in the AI age 14:10 | Most powerful way to express your brand 14:47 | How to create a successful webinar 17:17 | Clients of SpeakServeGrow 19:58 | Examples of manifesting 23:25 | Advice to Founders on events as a growth strategy 25:05 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Kristin Thompson Links: X: https://x.com/SpeakServeGrow LinkedIn: https://www.linkedin.com/in/speakservegrow/ 🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr X: https://x.com/ProofOfPR X: https://x.com/MelrosePR LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by Eve Smith Davies. She decodes complex tech and builds magnetic brands. As co-founder and Brand Director of UME—a design studio for frontier innovation—she's spent 20 years working at the intersection of technology, sustainability, and systems change across countries, sectors, and challenges. Her specialty is taking complex innovations and making them impossible to ignore. She's partnered with tech leaders and rising stars alike—from Aztec and Mina to NIKE, Hilton, Ocean Conservancy, and Whole Foods Market—to clarify their vision, position their value, and scale their impact across climate tech, tough tech, web3, and AI. A former branding and marketing instructor at Parsons and guest speaker at Columbia and Wharton business schools, she brings strategic rigor, fresh curiosity, and a systems lens to every challenge. Her work has been recognized in Forbes and It's Nice That. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:25 | Who is Eve Smith Davies? 4:00 | How to build a compelling brand 8:48 | Mina story 14:11 | What metrics to measure in Web3 17:23 | How is Web3 brand building different from traditional companies? 21:23 | Research is important in brand building 25:18 | BITWIRE AD 26:33 | When Crypto marketing goes wrong 29:04 | Impact of AI on brands 32:42 | Importance of organization structure 36:35 | Power of brand & thought leadership for Founders 37:56 | Advice to Founders building a brand from scratch 42:30 | Get in touch with Eve & UME 43:13 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Eve Smith Davies Links: X: LinkedIn: https://www.linkedin.com/in/eve-smith-davies-ume/ LinkedIn: https://www.linkedin.com/company/umexdesign/ 🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr X: https://x.com/ProofOfPR X: https://x.com/MelrosePR LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss all things investing, marketing, and thought leadership on X! They cover how to shift your marketing strategies as market sentiment changes, the importance of authenticity, and the role of spirituality as a thought leader on X, plus so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Award-winning journalist, author, Co-Founder of Opening Bell Daily, and Founder of Journalists Club Phil Rosen joins Melrose PR COO Kili Wall this week to discuss his transition out of Business Insider, the inspiration behind Opening Bell Daily, why in-person meetings shouldn't be overlooked even in a remote world, insights into the relationship between journalists and PR professionals, and much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Co-Founder and Editor in Chief at Decential Media Matt Leising joins Melrose PR CEO Kelley Weaver this week to chat through his journey from Bloomberg to founding his own media company Decential Media, how Web3 tech is disrupting the entertainment industry, the importance of personalizing a pitch, his book "Out of the Ether" and much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Kelley Weaver, CEO at Melrose PR, sits down with PR mogul Josh Weiss, President and Founder of 10 to 1 Public Relations to discuss his approach to comms strategy and media relations, the "10 to 1" magic, how he's built out his firm + niche, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we're so back!! Kelley Weaver, CEO at Melrose PR, sits down with Ty Smith, CEO of Coinbound to discuss all things marketing and PR for Web3 projects, why you shouldn't sleep on SEO, biggest marketing mistakes, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our tenth episode, our host Kelley Weaver, CEO of Melrose PR sits down with PR and communications maven Aubrey Strobel to discuss her journey to Bitcoin, how she's grown her social and editorial networks, the need for more robust social strategies in the digital age, the humanitarian side of Bitcoin, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.