Season 4 Episode 6: Recreating the Marketing Stack with AI (ft. Evan Drake)
From Proof-of-PR by Kelley Weaver, CEO of Melrose PR and Founder of Bitwire
May 19, 2026 · 45 min · Season 4 · Episode 6
About this episode
Kelley Weaver interviews Evan Drake about AI's impact on marketing and brand identity.
On this episode of Proof-of-PR, Kelley Weaver is joined by Evan Drake, the founder of Soulcraft, an agentic marketing agency helping businesses of all sizes speak from their soul in the AI era. Evan has spent 20 years shaping brand narratives at companies like Apple and Chainlink. Soulcraft specializes in the new discipline of AI search optimization, and at the core of everything is something Evan calls a soul.md, a structured identity file that teaches AI agents to sound like you. He is also the creator of Opensoul as an 'agency of agents,' built entirely around intelligent automation. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:32 | Who is Evan Drake? 4:07 | Recreating the Marketing stack 6:15 | Soul markdown standard 8:15 | Autonomous Agency of AI Agents 13:15 | Opensoul replaces cost of marketing hires 16:44 | Downtime of Claude AI & problem for businesses 19:20 | AI search optimization 22:14 | BITWIRE AD 26:15 | Placing brands into "high intent" AI conversation 28:05 | AI advertising with LLMs 32:01 | AI…
People in this episode
Host: Kelley Weaver
Guest: Evan Drake
Topics covered
- AI marketing
- brand narratives
- AI search optimization
- intelligent automation
- crypto marketing strategies
Keywords
- AI
- marketing stack
- soul.md
- autonomous agency
- AI search optimization
- crypto brands
- Opensoul
Mentioned in this episode
Organizations: Soulcraft, Apple, Chainlink, Opensoul, BITWIRE
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