About this episode

Kelley Weaver interviews Kristin Thompson about how live experiences can drive business growth.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristin Thompson, Founder of SpeakServeGrow. For 15+ years Kristin has designed live events, sponsorship strategies, webinars, and talks that generate real revenue, not just attention. She recently built Swan Bitcoin's events program from the ground up, including Pacific Bitcoin, which became one of the most well-regarded conferences in the Bitcoin space. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:01 | Who is Kristin Thompson? 2:21 | How Kelley and Kristin first met 4:12 | Pacific Bitcoin Festival 5:47 | Good preparation for a conference 7:19 | Good goals for companies attending events 9:40 | Measuring the success of a conference 10:38 | In-person vs. digital community building 12:19 | BITWIRE AD 13:40 | Value of IRL communities in the AI age 14:10 | Most powerful way to express your brand 14:47 | How to create a successful webinar 17:17 | Clients of SpeakServeGrow 19:58 | Examples of manifesting 23:25 | Advice to Founders on events as a growth strategy 25:05…

People in this episode

Host: Kelley Weaver

Guest: Kristin Thompson

Topics covered

• live events
• business growth
• sponsorship strategies
• community building
• webinars

Keywords

• live experiences
• business growth
• event planning
• sponsorship
• webinars

Mentioned in this episode

Organizations: SpeakServeGrow, Swan Bitcoin

More episodes of Proof-of-PR

• Season 4 Episode 10: Private Client Bitcoin Brokerage (ft. Bisher Khudeira) · July 14, 2026 · 39 min
• Season 4 Episode 9: Navigating the Earned Media Landscape (ft. Emma Pizzutti) · June 30, 2026 · 31 min

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