437 | Why In-Person Retail Markets Still Matter & How To Make The Most of Them with Lib Ramos & Jessie Tyree Jenness

About this episode

The episode discusses the importance of in-person retail markets and how to effectively participate in them.

Today's conversation is a really good one, especially if craft shows, retail markets, or in-person events are on your radar for this year. The market is shifting, fees to exhibit are higher, competition to apply and get into shows is stronger, and buyers are showing up differently than they did even a few years ago. At the same time, I keep seeing how valuable it is to get offline and to connect with our customers face-to-face. That human connection is hitting differently right now. And people are craving that in person connection. What I love about today's episode is that we are looking at this from both sides of the table. We have Lib Ramos, she runs Indie Craft Parade with her team. This is an incredibly well respected, longtime running show. And we also have Jessie Tyree Jenness, founder of Root and Branch and one of our Proof to Product community members who has exhibited at shows like this multiple times. In the episode we're digging into what organizers are actually looking for when you apply for these shows, how exhibitors can decide if a show is worth it, and how to also measure ROI following a show and then how to think about your strategy so that you're not just…

People in this episode

Host: Katie Hunt

Guests: Lib Ramos, Jessie Tyree Jenness

Topics covered

• in-person retail markets
• craft shows
• exhibiting strategy
• customer connection
• ROI measurement

Keywords

• craft shows
• retail markets
• exhibitor strategy
• customer connection
• Indie Craft Parade

Mentioned in this episode

Organizations: Indie Craft Parade, Root and Branch, Proof to Product

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