About this episode

Johnny and Rachael discuss the importance of delivery in communication and how it impacts audience engagement.

Most salespeople and presenters spend the vast majority of their time crafting the perfect words — yet research shows words account for just 7% of the impression you make. In this episode, Johnny and Rachel unpack what actually moves an audience: the vocal tools, physical presence, and delivery choices that determine whether your message lands or gets lost. Key Takeaways Delivery is your product. Your audience never experiences your preparation — only your performance. Words account for just 7% of the impression you make. Invest in your voice and physicality the same way you invest in your content. Emphasis changes meaning. The same sentence with different stress points carries an entirely different message. Knowing which words to land — and landing them deliberately — is one of the most powerful tools a communicator has. Vary pace, volume, and energy. Monotone delivery kills engagement. Using contrast — fast and slow, loud and quiet — signals what matters and keeps your audience present throughout. Practice in real conditions. Recording yourself, rehearsing in the actual room, and practising when you're not at your best are what build real composure when it counts. Your opening…

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