Marketing Your Book to Humans by Optimizing for Robots

Marketing Your Book to Humans by Optimizing for Robots

From Publish & Prosper by Matt Briel & Lauren Vassallo

May 13, 2026 · 58 min · Episode 119

About this episode

Matt and Lauren discuss the evolution of book marketing in an AI-driven landscape, highlighting key strategies for authors.

In this episode, Matt & Lauren examine the ways book marketing has changed in an AI and algorithm-driven world. We identify a few of the biggest shifts we’ve seen, like prioritizing trust signals over keywords, and share our insights into: 😱 Common mistakes we see authors & creators making 🤩 Proactive moves we see authors & creators making 🤔 Things you can do right now to better position your strategy Listen wherever you get your podcasts, or watch the video episode on YouTube! ...

People in this episode

Hosts: Matt Briel, Lauren Vassallo

Topics covered

  • book marketing
  • AI
  • algorithm-driven world
  • trust signals
  • author strategies
  • common mistakes
  • proactive moves

Keywords

  • book marketing
  • AI
  • algorithm
  • trust signals
  • authors
  • marketing strategies
  • common mistakes

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