
Marketing Your Book to Humans by Optimizing for Robots
From Publish & Prosper by Matt Briel & Lauren Vassallo
May 13, 2026 · 58 min · Episode 119
About this episode
Matt and Lauren discuss the evolution of book marketing in an AI-driven landscape, highlighting key strategies for authors.
In this episode, Matt & Lauren examine the ways book marketing has changed in an AI and algorithm-driven world. We identify a few of the biggest shifts we’ve seen, like prioritizing trust signals over keywords, and share our insights into: 😱 Common mistakes we see authors & creators making 🤩 Proactive moves we see authors & creators making 🤔 Things you can do right now to better position your strategy Listen wherever you get your podcasts, or watch the video episode on YouTube! ...
People in this episode
Hosts: Matt Briel, Lauren Vassallo
Topics covered
- book marketing
- AI
- algorithm-driven world
- trust signals
- author strategies
- common mistakes
- proactive moves
Keywords
- book marketing
- AI
- algorithm
- trust signals
- authors
- marketing strategies
- common mistakes
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- How to Get Your Readers to Sell Your Book for You · May 6, 2026 · 59 min
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