Just Ice Tea is Brewing with Seth Goldman
From Purpose 360 with Carol Cone by TruStory FM
February 10, 2026 · 29 min · Episode 218
About this episode
Seth Goldman discusses the creation of JUST Ice Tea and the importance of embedding purpose and impact into business.
JUST Ice Tea was born from a refusal to let a company’s purpose and impact disappear. JUST Ice Tea’s roots trace back to Honest Tea, a pioneering brand built on the idea that beverages could be better for people and the planet. But when Honest Tea was ultimately discontinued after being sold, something incredible happened. The founders and long-standing partners across the supply chain came together with a shared resolve that fair trade and environmentally responsible tea would not end with Honest Tea. In just 90 days, their commitment brought the newly created JUST Ice Tea to consumers. And only two years later, JUST Ice Tea has surpassed the revenues of Honest Tea. We invited Seth Goldman, Co-Founder and CEO of JUST Ice Tea—as well as Board Member for Beyond Meat and PLNT Burger—to share the lessons, setbacks, and mindset that shaped his journey. Seth reflects on resilience in the face of loss, the power of long-term relationships, and why impact must be built directly into the product, supply chain, and culture of a company. He offers insights on stakeholder capitalism, the responsibility of boards and investors, and the importance of finding hope where it isn’t obvious. His…
People in this episode
Host: Carol Cone
Guest: Seth Goldman
Topics covered
- business purpose
- supply chain
- stakeholder capitalism
- resilience
- impact
- environmental responsibility
Keywords
- JUST Ice Tea
- Honest Tea
- Seth Goldman
- stakeholder capitalism
- resilience
- environmental responsibility
- business impact
Mentioned in this episode
Organizations: JUST Ice Tea, Honest Tea, Beyond Meat, PLNT Burger
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