Why I Don't Start With Identity Work... And What I Do Instead
About this episode
Jess Sato discusses the importance of addressing unresolved ideas in entrepreneurship rather than focusing solely on identity shifts.
Jess Sato revisits the “watershed idea” and pushes back on the common entrepreneurial narrative that feeling stuck means you need an identity shift before results can follow. Drawing on more than two decades of work with accomplished women, she argues that many aren’t lacking ambition or capability; they’re wrestling with an unresolved, conviction-driven idea that keeps resurfacing and is hard to name without disrupting a profitable business. She explains that confidence, authorit...
Topics covered
- identity work
- entrepreneurship
- confidence
- business strategy
- women in business
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