131. Number one reason your funnel isn't converting in 2026

About this episode

Mya Nichol discusses the primary reason funnels fail to convert and how to build them effectively by reverse-engineering from the main offer.

In today’s episode, I break down the number one reason funnels fail to convert — and it’s not what most people think. While many funnels technically have all the “right” pieces (opt-in, freebie, nurture emails, sales emails), the real issue is how the funnel was built. Instead of creating funnels in disconnected parts, this episode explains why reverse-engineering from your main offer is the key to building a funnel that actually converts. You’ll learn how to think of your funnel as a curated journey — not a checklist — and how each step should intentionally prepare your audience to say yes to your offer. What you'll learn What a funnel really is (and what it’s supposed to do) Why most funnels don’t convert even when they’re “complete” The biggest mistake people make when building their funnels Why starting with a freebie is often the wrong first step How to reverse-engineer your funnel from your main offer How to use “stepping stones” to move cold leads toward buying What to evaluate inside your opt-in, freebie, nurture emails, and sales emails The key question every funnel component should answer before it exists Resources & Links: Waitlist for Stacked Inbox Scalability…

People in this episode

Host: Mya Nichol

Topics covered

• funnel conversion
• marketing strategy
• entrepreneurship
• customer journey
• reverse-engineering

Keywords

• funnel
• conversion
• marketing
• opt-in
• nurture emails
• sales emails
• customer journey

Mentioned in this episode

Organizations: Kajabi, Manychat, Instagram

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