133. How to beat shiny object syndrome

About this episode

Mya Nichol discusses how to overcome shiny object syndrome and emphasizes the importance of consistency and delayed gratification in business growth.

In this episode, I’m sharing a real conversation from inside my Scalability Mastermind that I know a lot of you will relate to. One of my students asked how to stop shiny object syndrome—specifically the urge to start a brand new Instagram page or business idea when things start to feel slow or boring in your current one. I break down why the desire to “start something new” usually has nothing to do with the idea itself and everything to do with avoiding discomfort, commitment, and the messy middle of growth. We talk about dopamine, boredom, and why staying power—not constant pivots—is what actually creates long-term success. I also share the one question I come back to anytime shiny object syndrome pops up for me, plus why delayed gratification is one of the most underrated (and hardest) skills to build in business. What you'll learn What shiny object syndrome really is (and why it shows up when growth feels slow) Why starting something new feels productive—but usually isn’t The difference between boredom and misalignment How avoiding discomfort keeps you stuck in cycles of restarting Why consistency and “non-sexy” daily actions matter more than motivation The mindset shift that…

People in this episode

Host: Mya Nichol

Topics covered

• shiny object syndrome
• business growth
• commitment
• delayed gratification
• consistency
• mindset shift

Keywords

• shiny object syndrome
• business ideas
• dopamine
• boredom
• commitment
• long-term success
• mindset
• daily actions

Mentioned in this episode

Organizations: Scalability Mastermind, Kajabi, IG University, Manychat

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