
Joe Martin discusses the challenges and opportunities for indie artists in the evolving music industry.
Your weekly dose of fiat & Big Tech™ detox is back with UK singer-songwriter Joe Martin, one of the most recognized artists in the value-for-value music space. Joe just wrapped a whirlwind US trip: three weeks in Nashville to record his new album, a stop in Valentine, Texas, to shoot album artwork and music videos, and a songwriter round at Bitcoin Park with Ainsley Costello. His new album, Alone in Valentine, drops April 17. Singles are already out on all streaming platforms and on Wavlake and Fountain ahead of the release. Vinyl and CDs are available now at joemartinmusic.com . This episode covers the real business of being an indie artist in 2026 and why the music industry needs the value-for-value model so musicians can thrive. Joe and Heather get into the barriers to adoption: clunky terminology, broken UX, the regulatory walls that block fiat-to-sats on-ramps, and what it actually feels like when a musician wakes up to find their entire catalog deleted off Spotify with no recourse. They also get into what could change everything, including Joe's idea for a Tidal and Cash App integration that could bring Lightning payments to a mainstream audience overnight. Joe's origin…
Host: Heather Larson
Guest: Joe Martin
Organizations: Bitcoin Park, Wavlake, Fountain
Books & works: Alone in Valentine
Places: Nashville, Valentine, Texas
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