ReadMultiplex.com: Flashing LEDs: The Secret Soviet Science, A 1990s Gadget, and MIT Alzheimer’s Breakthrough That Are Reshaping How We Think About Brain States.

ReadMultiplex.com: Flashing LEDs: The Secret Soviet Science, A 1990s Gadget, and MIT Alzheimer’s Breakthrough That Are Reshaping How We Think About Brain States.

July 15, 2026 · 46 min · Episode 60

About this episode

The episode explores a 1995 advertisement for a brainwave synchronization device and its implications on technology and personal transformation.

I want to set the scene for you. It's 1995. You're flipping through the back pages of Popular Science magazine. you're flipping past, like, the glossy features on flying cars and underwater cities, and you hit that bizarre, bizarre in the back, the black-and-white mail-order ad blocks. Tiny, cramped text just packed with the most impossible promises. It was a very specific era of media. You'd have advertisements for x-ray spectacles sitting literally right next to schematics for building a homemade hovercraft out of a vacuum cleaner motor. And right in the middle of all that chaotic noise, there was this ad for a device that looked, I mean, it looked like a prop from a bad low-budget cyberpunk movie. Bulky, plastic glasses, flashing lights, the whole aesthetic. The ad copy claimed that if you strap these things on and put on headphones playing these layered pulsing electronic sounds, you could manually synchronize your brainwaves. And the promises were just astronomical. We're talking accelerated learning, instantaneous deep meditation, profound personal transformation. Unlocking hidden creativity, which, you know, if you have a critical mind at all, your scam radar just starts…

People in this episode

Host: Brian Roemmele

Topics covered

Keywords

Mentioned in this episode

Organizations: Popular Science

Products: x-ray spectacles, homemade hovercraft, bulky, plastic glasses

Books & works: cyberpunk movie

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