EP 130: Why Curiosity Is Every Agent's Competitive Advantage
About this episode
Rajeev Sajja interviews Matthew Rathbun about integrating AI into real estate practices and the importance of curiosity in gaining a competitive advantage.
In this episode, Rajeev Sajja sits down with Matthew Rathbun, Executive Vice President of Coldwell Banker Elite, to discuss how agents can move beyond experimenting with AI and begin integrating it into every part of their business. As both a producing agent and brokerage leader, Matthew shares practical strategies for using AI to improve productivity, strengthen decision-making, and create better client experiences. Matthew explains how he relies on AI in three distinct roles: as a thought partner to challenge ideas, an augmenter to improve the quality of his work, and a coach to help prioritize tasks, manage information, and stay focused throughout the day. He also shares how voice conversations with AI have become his primary way of working, making AI a natural extension of his daily workflow rather than just another software tool. The conversation explores practical AI workflows for creating listing marketing, producing video content, developing educational materials, writing company policies, and generating hyperlocal content that builds trust with consumers. Matthew also shares several of his favorite AI tools and explains why building repeatable workflows is far more…
More episodes of Real Estate AI Flash
- EP 131: How AI Is Changing the Way Consumers Search for Homes
- EP 129: How Agents Move Beyond ChatGPT and Start Building
- EP 128: How AI Is Transforming Real Estate Brokerage Operations
- EP 127: How Agents Use AI to Create More Time for Relationships
- EP 126: How Agents Use AI as a Business Operating System
- EP 125: Why AI Is Becoming the Ultimate Sales Coach for Agents
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