Expired Listings: Why Sellers Fire Agents and How to Win the Listing
About this episode
Tim and Julie Harris discuss the reasons behind expired listings and strategies for agents to effectively communicate with sellers to secure listings.
Your listing may not have failed when it expired. It may have failed the day the seller chose the wrong price and the agent was afraid to challenge it. Tim and Julie Harris break down the seller prequalification mistakes that cause listings to sit, sellers to become frustrated, and agents to lose inventory. You’ll hear a live-style coaching role play showing how to uncover the seller’s true motivation, determine whether they genuinely need to sell, discover their backup plan, discuss buying before selling, and ask the difficult questions most agents avoid. They also explain why consistent seller communication matters throughout the listing and how their 180-Day Seller Communication Plan helps agents stay in front of sellers instead of disappearing when showings slow down. The conversation then shifts to the growing expired listing opportunity and how agents can turn sellers who say they want to “wait until spring” into real listing conversations by digging deeper into what they actually want. Finally, Tim and Julie explain the strategy of building toward 10 active listings at all times, replacing the inventory that sells, and developing the lead generation, prequalification…
More episodes of Real Estate Coaching Radio
- Real Estate Listings: Why Agents Shouldn’t Wait Until Spring
- Real Estate AI: What Agents Should Automate Now—and What They Should Never Delegate
- Real Estate Business Planning: How Many Homes Do You Actually Need to Sell?
- New Construction: How Real Estate Agents Can Turn Builder Inventory Into Business
- AI for Real Estate Agents: Stop Using It Like a Toy
- Real Estate Lead Conversion: Why You Need More Appointments, Not More Leads
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