Jim Cochran: Growing Real Organic Strawberries in California

Jim Cochran: Growing Real Organic Strawberries in California

April 7, 2026 · 1h 26m · Episode 271

About this episode

Jim Cochran discusses his experiences and challenges in growing organic strawberries in California.

#271: Jim Cochran joins us to talk about a lifetime of growing organic strawberries in California and the movement that helped make that work possible. A pioneer of organic berry production, Cochran reflects on early side-by-side comparisons with conventional farming, the importance of flavor and customer trust, and the economic pressures facing real organic growers today. The conversation also explores farm labor, land access, water limits, and why hydroponic produce should not be allowed to borrow the meaning of organic. https://realorganicproject.org/jim-cochran-growing-real-organic-strawberries-in-california The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).To find a Real Organic farm near you, please…

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