Diana Frazier: What Makes Great Fundraisers Great at Year-End

Diana Frazier: What Makes Great Fundraisers Great at Year-End

From Real Talk for Real Fundraisers by Veritus Group

November 26, 2025 · 35 min

About this episode

Diana Frazier shares insights on effective year-end fundraising strategies and the importance of focus over time.

In this episode of Real Talk for Real Fundraisers , Jeff Schreifels welcomes Diana Frazier, Veritus Group’s senior client experience leader with more than 40 years of fundraising experience, for an essential conversation about winning the final stretch of the year. Diana has coached over 300 mid-level and major gift officers during her 12 years at Veritus, and she brings a rare blend of wisdom and practicality to this discussion. Together, Jeff and Diana break down the 15 critical fundraising days of December, explore what separates exceptional fundraisers from those who may be in the wrong role, and outline clear, actionable steps for frontline fundraisers and managers who want to finish strong. They talk through why focus—not more time—is the real differentiator in December, how to approach year-end planning with less stress, and the specific information your donors need to complete stock gifts, donor-advised fund contributions, and wire transfers. Diana also lays out a simple two-hour-per-day gratitude strategy that allows you to meaningfully thank up to 70 donors before the year ends. If you’re preparing for the intensity of December or leading a team that needs direction…

People in this episode

Host: Jeff Schreifels

Guest: Diana Frazier

Topics covered

Mentioned in this episode

Organizations: Veritus Group

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