Tom Ahern: Lessons in Fundraising, Love, and the Language of Giving
About this episode
Tom Ahern shares insights on fundraising, donor communication, and personal reflections on love and loss.
In this heartfelt and wisdom-packed episode, Jeff Schreifels sits down with the legendary Tom Ahern, one of the most sought-after experts in donor communications and fundraising copywriting. With decades of experience, six books under his belt, and a career that began in commercial marketing, Tom shares his fascinating journey into the non-profit world and how marketing principles, psychology, and genuine human connection have shaped his approach to fundraising. Tom talks about the early days of learning direct response, the transformative power of donor newsletters, and the importance of speaking directly to donors’ hearts. He opens up about what works and what doesn’t in fundraising copy, and why mistakes and even complaints are signs that you're doing something right. This conversation also takes a deeply personal turn, as Tom reflects on the life and loss of his beloved wife and partner, Simone Joyaux. He shares movingly about their life together, her legacy in the fundraising world, and how grief, love, and generosity continue to shape his work today. Whether you’re a new fundraiser or a seasoned pro, this episode is rich with insights, warmth, and real-life stories that…
People in this episode
Host: Jeff Schreifels
Guest: Tom Ahern
Topics covered
- fundraising
- donor communication
- psychology
- marketing
- grief
- mentorship
Mentioned in this episode
Organizations: Veritus Group
More episodes of Real Talk for Real Fundraisers
- Why Your Best Fundraisers Leave (and What Makes Them Stay)
- What Great Fundraisers Really Understand About Donors
- Diana Frazier: Is Your Donor Database Actually Working for You?
- Holly Rustick: Why Your Non-Profit Needs a Grant Strategist (Not Just a Grant Writer)
- Diana Frazier: 6 Things Every Fundraiser Should Focus On in 2026
- Christopher Beck: Five Questions Every Non-Profit Leader Needs to Answer About Equity
Explore listener stats, chart rankings, contacts and more on the Real Talk for Real Fundraisers podcast page.