Your Mindset Is Your Business Plan / Joy Foster

Your Mindset Is Your Business Plan / Joy Foster

June 29, 2026 · 31 min · Season 7 · Episode 42

About this episode

Joy Foster joins Brigitte Cutshall to discuss the mindset challenges women face in entrepreneurship and how neuroscience can help overcome these barriers.

Women are launching businesses in record numbers — and most still won't charge what they're worth, show up online, or ask for the funding they need. Joy Foster has spent a decade figuring out why. Joy Foster, founder and CEO of Tech Pixies, joins Brigitte Cutshall on Real Things Living to explore why so many brilliant women hold themselves back from scaling their businesses and how neuroscience can unlock the confidence needed to break through income plateaus. 3 Takeaways: (1) Your blocks are biological, not personal. (2) Mindset scales with revenue. (3) Forget grants and loans — learn to sell. Ready to stop letting fear run your business? Visit https://TechPixies.com to explore Joy's social media, life coaching, and business programs — and follow her everywhere at @TechPixies.

More episodes of Real Things Living

Explore listener stats, chart rankings, contacts and more on the Real Things Living podcast page.